How do you ensure that you are authentic on social media in 2025? And how do you write better AI prompts for an above-average result? What are the optimal social media dimensions per channel and what elements does a perfect landing page contain? You will find this – and more – in the top 10 best-read Frankwatching articles of the month of December.
Traditionally, at the end of the year we look ahead to the new year. In their article, Annick Schavemaker and Pauline Kaat dive into 12 important social media trends for 2025. It has been recommended for some time that you should use short-form video on social media. But did you know that social media will be a… must is to be authentic? And that communities, niche platforms and social commerce are becoming increasingly important? Annick and Pauline zoom in and share concrete tips for getting started with these trends.
The entire series of trend articles for 2025 can be found here.
Bron: tete_escape / Shutterstock.com
It seems to be getting easier to generate good results in an AI tool with a few lines such as ‘prompt’. But, writes Bob Ballings; “The results are getting better, but it remains an average result.”
To escape that ‘average’ content, you have to dive deeper into the AI model. Because only when you understand what AI does with your assignment, you can focus on it
Do you want to get more out of AI than just an average result and really escape ‘average’ content? Then you will have to dive deeper into the AI model. By understanding what AI does and how it interprets your command, you can take targeted action. Bob helps you on your way to better prompts in his article.
Bron: Inside Creative House / Shutterstock.com
Have you already texted with ChatGPT? OpenAI introduced its own advent calendar in December with 12 days of updates. One of them is that you can add ChatGPT to your contacts and chat with him via WhatsApp. You don’t need a separate app or account for this. So nice and accessible.
How do you connect the AI tool to WhatsApp and what can and cannot you do with it? Claire van Helsdingen will update you in this article.
Videos, carousels, Stories… The majority of social media formats revolve around images. And an image or video in the right format will make or break your social media post. Because these dimensions change quite often and formats are added per channel, we make it a little easier for you. Here you will find a handy overview of all social media dimensions for 2025. Bookmark it or save it so you always have it at hand. 
Quiz question: what 8 different parts does the human body consist of? And what does that have to do with the perfect landing page? Marc Overvoorde explains that a landing page does not function if one of the 8 essential components does not work properly. Just like the human body. In his article he dissects all the components of a perfect landing page for you. And he gives the answer to that question above.
Designers are increasingly turning to striking patterns, bold color palettes and other elements that seem straight out of the ’80s. One of the design trends for 2025 is the combination of modern techniques and retro style. Beau van Essen highlights 10 trends that will make your website future-proof and leave a lasting impression.
Synaptic content creation is a collaboration in which technology enriches and accelerates creative processes. This approach revolves around:
- data-driven insights: understand what moves your target group.
- technological innovation: smart tools that make content creation more accessible and efficient.
- deep connections: content that really resonates, through personalization and relevance.
Why is this important in 2025, how do you start with it and what does it bring you? Kim Pot explains it to you in this article.
Do you ever feel like you’re an impostor, when you actually have a lot of experience? It imposter syndrome is a fascinating phenomenon. Our thoughts and our brains keep running away with us. It results in doubts, clammy hands and escalating panic. And often causes perfectionism and procrastination. Fortunately, Johan Stevens is not bothered by this, because he wrote this excellent article about how to deal with imposter syndrome just a little better. It’s a shame not to read, then.
Imposter sydrome makes people worry source: PeopleImages.com – Yuri A / Shutterstock
If you haven’t seen the Coca-Cola Christmas commercial on TV, you may have seen it in other ways. Because opinions about the AI-generated ‘Christmas magic’ varied. Roelof Dijkstra takes you into the discussion and discusses whether AI and authenticity can go together.
The number of Threads users and downloads has increased significantly in recent months. In the meantime, many new features are being rolled out to retain those users.
For example, common criticism of Threads was that users see more content from people they do not follow than from people who do follow them. But that is now changing. One of the new features are the ‘custom feeds’. Cleverly copied from the other X alternative Bluesky. You can now create your own timeline and add certain accounts and topics to it. In this article I will update you on even more Threads features & updates.
This was the top 10 of December 2024. Are you curious about the most popular articles from other months, or the best-read articles in 2024 about social media, content, communication, marketing and more? You can find them all here.
Source: www.frankwatching.com
