SARAJEVO – The twelfth edition of the Branding Conference, held under the slogan “Brand New Humanity” in the “Mirza Delibašić” hall, once again attracted great public interest.
Inspired by creativity, as the main force with which humanity can ensure a bright future, this year’s conference gathered leading experts from branding, advertising and communications to discuss the role of the creative industry in social change and the future of this sector. This event, which is already recognized as a key brand within the industry, gathered over 600 professionals from the BiH advertising industry, including the most prominent agencies, advertisers and media.
He was among the prominent speakers Riccardo FregosoChief Creative Officer of the agency Dentsu Creative Italy, who emphasized the unique opportunity that brands have today to promote humanity. Igor Mladinovićfounder of the Hearth agency, shared his experience in creating socially responsible campaigns that benefit not only clients but also the wider society, proving how engaged initiatives can successfully combine business values and social responsibility.
A digital strategist Hugo Faustinoknown for working on campaigns for giants like Netflix and Nike, spoke about the role of artificial intelligence in the creative process, emphasizing the importance of human creativity. “While AI provides us with invaluable insights, the key role of intuition and human creativity remains undeniable,” Faustino said.
Happy TitusGlobal Head of Influence at the Ogilvy agency, reflected on the future of influencer marketing and the increasing need of users for authentic, branded content that reflects true values. Inspirational Kremena Yordanovaa marketing strategist with over 17 years of experience working with global brands and socially responsible companies, concluded the conference.
Haris MujanovicCEO of the Via Media agency and organizer of the conference, pointed out that, despite all technological achievements and the development of artificial intelligence, great ideas and projects can still be realized only by exceptional individuals.
“Imagination is the heart of our industry, and creativity has always been the bringer of great changes. Great and good ideas have transformed businesses, changed societies, and when they have a dose of humanity in them, then they have the power to change the world, so I’m definitely not worried about the future of our industry. Although they say that we live in an era of great disruption, great change and great crisis, and that for the first time in human history no one knows what the world will look like in five years, maybe no one knows what it will look like, but we can imagine, and that’s why we are today there.”
The conference ended with an optimistic view of the future of the creative industry, in which brands play a key role in the promotion of human values and social change.
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Source: www.advertiser-serbia.com
