Category Public communication: Biomedicine Agency
The biomedicine agency, along with TBWA\Paris and Adwise Digital & Media, won gold in the Public Communication category for their “Make Parents” campaign.
Presentation of the campaign:
In France, every year, thousands of people wait for a gamete donation to have a child. Faced with these needs, it is therefore a question of encouraging those who intend to give…to take action! To do this, one of the levers consists of saying that “donating gametes is not about making a child, but about making parents”, with the desire to arouse the emotion of target audiences. It is in this spirit that the “Make parents” campaign was designed. “The idea came to us from a testimony from a woman waiting for a donation and who told us: You can’t imagine how much I dream of experiencing all the hardships of everyday parenting”says Constance Beroud, DGA TBWA Corporate. This gamete donation awareness campaign, #FaitesDesParents, was broadcast in October-November 2023 with a media budget of €795K. It was relayed on TV, press (particularly specialized for parents), billboards, digital, cinema and radio, giving rise to sponsorship actions.
Source: www.e-marketing.fr
