Coca-Cola: “It’s magic when the world comes together”
Building on its 96-year history with the Olympic Movement, Coca-Cola is launching a 360° campaign celebrating the power of sport to unite people. The commercial highlights iconic moments from past Games and human connections, such as Tatjana Schoenmaker hugging her teammates after breaking a record at Tokyo 2020. The “It’s Magic When the World Comes Together” campaign also includes collectible cans with designs that illustrate unity, available throughout the summer. A competition, scheduled from July 1 to September 8, offers the chance to win prizes, including a trip to Barcelona. The marketing campaign therefore began on July 8, 2024, with traditional and animated OOH, as well as digital (online video, display, influence and paid social) and television.
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Source: www.e-marketing.fr
