※ The 2024 SeoulCon, prepared by the Seoul Economic Promotion Agency (SBA), is a global influencer expo that invites 3,500 influencer teams from 50 countries around the world to promote K-beauty, fashion, content, and games to the world. Dongdaemun DDP introduces the 2024 Seoul Cone programs that will promote the beauty and charm of Seoul.
Singapore-based live streaming platform ‘BIGO LIVE’ hosted the ‘1st Bigo Live Global Influencer Competition’ to discover and foster global influencers. Vigo Live held the final stage at the 2024 Seoul Cone to determine the grand prize winner of the competition. The prospective influencers who made it to the finals showed off their talents to become global influencers, and Vigo Live broadcast the competition live to inform the world of the prospective influencers.
‘1st BigoLive Global Influencer Competition’ finals… Prospective influencers show off their talents
The 1st Vigo Live Global Inflix is hosted by the global live streaming platform ‘Vigo Live’, hosted by Stein TV Entertainment, and officially sponsored and sponsored by the Seoul Economic Promotion Agency (hereinafter referred to as SBA), a startup support agency of Seoul, and the SBA Global Marketing Center. The final round of the ‘Ruunseo Competition’ was held at the Design Lab at Dongdaemun Design Plaza (DDP) in Seoul on December 28, 2024.
The nine finalists who made it to the finals on this day were those who were finally selected through the preliminary round of the ‘1st Vigo Live Global Influencer Competition’ on December 13, 2024. Judges comprised of experts reviewed the applicants’ profiles, short forms, and product introduction videos to select finalists.
Starting with a short-form video introducing themselves, the finalists showed off their talents in singing, idol dancing, and Korean dance. BigoLive broadcasted the competition live on its platform to publicize the faces of prospective influencers globally.
As a result of the organizer’s screening, ▲Grand Prize Jeong Ji-soo, ▲Grand Prize Winner Byeon Hanna, ▲Mega Influencer Award, Jang Seo-woo, ▲Jury Special Award, Kim Min-ah, and ▲Multi-Talent Award, Sae-i were selected as winners.
The winners who took 1st to 3rd place in the final held on this day will receive ▲Visit to Vigo Live Singapore headquarters and participate in related events ▲Prize and benefits worth 10 million won (paid differently depending on ranking) ▲1-year contract with organizer Stein TV Entertainment and domestic and overseas entertainment Support for influencer activities ▲Benefits such as provision of broadcasts on global channels are provided when broadcasting Vigo Live.
Meanwhile, Vigo Live, the event organizer, and the Seoul Economic Promotion Agency (SBA), the official sponsor and sponsor, signed a business agreement on this day and decided to cooperate with each other to discover and nurture global influencers.
SBA is operating a training course to train influential show hosts and influencers. It is a ‘global show influencer (show host + influencer) training course’. Specifically, it provides education on ▲understanding of e-commerce marketing ▲understanding and practice of live commerce ▲understanding and practice of influencers. Through this type of education, SBA aims to cultivate experts with influence like influencers by acting as a show host who plans and conducts live commerce broadcasts based on their understanding of the e-commerce market. SBA recently selected the 5th batch of global show influencer training courses and conducted training from November 12 to December 10, 2024.
SBA CEO Kim Hyun-woo said, “I am glad that the finals of the ‘1st BigoLive Global Influencer Contest’ will be held on the opening day of the 2024 Seoul Con, which will host a 5-day, 4-night global cultural festival with over 3,500 influencer teams from 50 countries. “More than anything, it is meaningful that the trainees who participated in SBA’s show influencer training course won the grand prize, the grand prize, and the judges’ special award in this competition.” “We will spare no effort in providing support so that influencers can become global influencers,” he said.
IT Donga Reporter Kim Dong-jin (kdj@itdonga.com)
Source: www.donga.com
