‘Aboha (a very ordinary day)’ is attracting attention as a representative consumption trend in 2025.
Kim Nan-do, a professor of consumer studies at Seoul National University, predicted that ‘Aboha’ will become a major trend in ‘Trend Korea 2025’.
‘Aboha’ refers to a lifestyle that reflects consumption patterns that focus on oneself rather than showing off to others and pursue personal happiness and satisfaction. Going further than ‘small but certain happiness’, an increasing number of consumers are trying to discover the value of everyday life based on their own standards, breaking away from comparisons with others.
A lifestyle that pursues ‘Aboha’ is realized through small moments of happiness that can be easily enjoyed at home. Companies are also following this trend and providing products and services that make everyday life special. Let’s now meet the products and services that will make ‘a very ordinary day’ more special.
◆My own complete relaxation complete with a glass of fragrant beer after work… ‘Hoegaarden Rosé Apple’
The ‘home drinking’ trend, enjoyed in the comfortable atmosphere of one’s own space rather than a crowded restaurant, is also attracting attention again. Hoegaarden’s fruit-flavored beer, which harmoniously combines the fruity aroma and soft wheat beer flavor, provides a pleasant break from everyday life. The alcohol content is relatively low, so it is easy to drink.
‘Hoegaarden Rosé’ is a soft wheat beer with sweet raspberry flavor and a rich, sweet fruity flavor. With an alcohol content of 3%, you can enjoy it lightly, making it perfect for a leisurely end to a leisurely day or a special break. ‘Hoegaarden Apple’ is a wheat beer with the taste and aroma of green apples. The refreshing scent and sweet and sour taste that spreads as soon as it is opened are perfect for changing your mood in everyday life.
◆ The joy of recording daily life, ‘Naver Blog’
Focusing solely on yourself rather than on SNS channels where you post for the purpose of showing off can also be seen as ‘aboha’. Thanks to this trend, ‘blogs’ are coming into the spotlight again. Blogs are positioned as a ‘diary’-like space that records simple and natural daily life rather than flashy things.
Even though Naver Blog was launched more than 20 years ago, it is still seeing a steady influx of users, especially those in their 10s and 20s. According to the ‘2024 Naver Blog Report’, the number of newly created blogs over the past year has increased by about 70% compared to the previous year. The total time users spent on blogs during that period amounted to 700 million hours.
◆ Create your own small garden at home and realize small happiness in your daily life with LG Electronics’ plant cultivator ‘Ttuun’
‘Home gardening’, which allows you to feel peace of mind and psychological comfort while caring for companion plants, is attracting attention as a hobby activity that fits the Aboha trend. In fact, in September of last year, Home Full of Happiness and Vibe Company’s Life Change Observatory announced the ‘2024 Changes in Home through Big Data’ report based on three years of social big data. According to this report, ‘home gardening’, which had been outside the rankings, has entered the top 20.
At CES 2025, the world’s largest IT and electronics exhibition, LG Electronics introduced two types of new plant-based home appliances ‘Ttuun’ combined with interior design. It has a nightstand-type design with built-in stand lighting and a Bluetooth speaker, and it has interior and multimedia functions beyond plant cultivation. With both products, you can easily grow plants by simply installing the seed kit, adding water and nutrients, and turning on the LED light.
It also provides lighting time and brightness control and water replenishment notification functions in conjunction with the application. Even beginners can easily observe the plant growth process, so even beginners can easily experience the joy of pet plants. Following the launch of its first plant-based home appliance, ‘Ttumun’ in 2021, LG Electronics is steadily expanding its product line by introducing the miniaturized ‘Ttumun Mini’ in 2022.
Source: www.nextdaily.co.kr
