When you start a business, the first step is to consult an image design specialist who will create the best image for you. This is important not only to make your business look good, but also to become recognizable and sell your services and products better. But what else should you know about it? Marketing Astro’s article reveals!
Why is corporate image planning important?
Building a brand identity is essential for every business, the first step of which is actually image design. This is no coincidence, as the colors, shapes and fonts used in the brand are very important, and should be carefully considered and adapted to the company’s profile.
A well-designed image can therefore help in creating a brand identity, building trust, and increasing customer loyalty. A On the example of Marketing Astro the image created during the image design can also help to achieve recognition, since it is known that even a single color and shape can be associated with the products or services of the given brands. And this helps a lot in gaining a competitive advantage over your competitors.
Define your corporate identity
In order to get the most accurate results possible during image design, you definitely need to think about a few things about your business. In this way, you will get a much more customized image, which will not only appeal to you, but may even be attractive to your target audience.
Who is your target audience?
It is worth doing a market research in order to define your target audience, thus helping you with image planning. Questions worth asking are what demographic groups do you want to reach? What is the lifestyle, interests and values of your target audience? You can create a buyer persona for these, which actually helps you map the habits, concerns and needs of your potential customers.
What is your brand message?
Here, you actually need a punchy message that you can express in a single, essential sentence. What do you want people to think about your brand? What emotions do you want to evoke?
What is the image of your competitors?
It’s always worth checking out your competitors’ websites, as it’s important to be as unique as possible. That’s why you should never copy the image of your competitors, but rather think about how you can differentiate yourself from them. Be creative and create something unique that reflects your brand identity.
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Develop your visual identity
If you have the answers to the above marketing questions, then the image design itself can come. This includes the definition of colors and fonts and, in the case of small print, the logo. Before creating a website so always start with the following!
Color palette
The chosen color scheme always reflects the mood and emotions of your brand, which is why it is worth considering carefully. Choose colors that align with your target audience and your message. It is good to know that all colors have psychological interpretations, so blue, for example, is a prominent color in the fields of hard finance and the metal industry, while soft pink suggests more feminine areas.
Font
The font determines the written style of your brand, so it doesn’t matter what font you use. Choose one that is legible, professional and consistent with your brand identity. The design of the letters is also important. Is it more angular or more rounded? If you choose square shapes, you can achieve a more dynamic effect, while rounder fonts tend to emphasize softness and delicacy.
Logo
Here we come to one of the most important elements of the small face, the logo. Many people take it lightly, even though it is a much more prominent element of the image than they think. The logo is the first to be noticed by the customer, it allows you to identify your business, and it is also displayed on your products or their packaging. A logo is therefore a visual representation of your brand. So it has to be simple, memorable and versatile in addition to looking good big and small.
Apply everything consistently
When the image design is ready, prepare the image manual for your company, or ask the graphic designer for one. This simple publication provides guidance on how to use your brand’s visual identity correctly and gathers the above elements in one place.
Always be consistent with your logo, color palette and font. This applies to all communication channels, including your website, print materials and social media. This is how you can increase the awareness of your brand and the loyalty of your followers and customers. This makes it easier to recognize your business even at a glance.
Summary
Image design is therefore an extremely important part of your brand’s success, as it also depends on how attractive your business will be to your customers. Spending time and energy to develop an effective and recognizable unique image will go a long way in helping you stand out from your competitors and be remembered by your customers. With this, you can not only increase their trust, but also your competitive advantage over your competitors. If you want to learn more about the world of marketing, visit the Marketing Astro team!
Source: www.technokrata.hu
