Find the best deals with these essential tools for shopping in-store and online this holiday season.
Cyber Five: The shopping fever begins
The five-day period known as Cyber Fivewhich runs from Thanksgiving to Cyber Monday, is about to begin. This is a perfect opportunity for shoppers looking to take advantage of great discounts.
According to recent data, although 45% of Americans have already started their Christmas shopping, most have barely completed a third of it.
To help you maximize your savings and minimize stress during this Cyber FiveGoogle has introduced useful tools based on its Shopping Graph, a database that includes more than 45 billion product listings. Next, we show you three effective ways to find the lowest prices on Christmas gifts.
1. Find the lowest deals with Google Shopping Deals
Saving money is a key priority for most holiday shoppers. With the new offers page Google Shoppingusers can be sure to find the lowest prices. To get started, you just need to search for “shop deals” or click the “Deals” button in the Google shopping tab.
Among the advantages offered by this tool are:
- Access to personalized discounts: Google presents offers tailored to your interests.
- Price history: Before purchasing, you can check the price fluctuation of a product and decide if it is a good time to purchase it.
- Price comparison between retailers: This functionality helps ensure that you are getting the best offer available.
The most popular categories include electronics, fashion, health, beauty and much more.
2. Take advantage of discounts in physical stores with Google Lens
A large percentage of consumers, 84%, value supporting local businesses and small businesses. If you also prefer this type of shopping, you can use the “near me” filter on Google to locate nearby gifts.
Additionally, Google Lens has released an update that makes the shopping experience in physical stores easier. With this tool, you can:
- Take a photo of products directly in the store (toys, electronics, beauty products, among others) and obtain detailed information.
- Compare prices in real time.
- Read reviews and access relevant information about products.
This feature is designed especially for establishments that share their local inventory with Google, ensuring a faster and more efficient shopping experience.
3. Discover trends with the Holiday 100 list
If you need inspiration for your purchases, Google presents the Holiday 100a curated list of the year’s most popular products and gifts. This selection includes:
- Retro products inspired by Y2K fashion.
- Wellbeing essentials.
- Unmissable beauty items.
- Technological gadgets and much more.
The list not only helps you find ideas, but also helps you locate these products at the best price available.
Context and benefits of these tools
With the growing digitalization of commerce, the use of tools like Google Shopping not only saves money, but also time. These platforms combine artificial intelligence and massive databases to offer a personalized and efficient experience for both online and in-store shoppers.
The focus on local businesses also reflects a shift in consumer priorities as they seek to balance convenient shopping with supporting their communities.
Whether you prefer to shop online or visit brick-and-mortar stores, these three strategies will help you find the best prices on holiday gifts. Tools like Google Shopping Deals, Google Lens, and Holiday 100 offer convenient options, from accessing exclusive discounts to exploring the latest trends. Take advantage of these tools this Cyber Five and turn your shopping experience into something simple and economical.
Source: geeksroom.com
