The complete renovation and unification of the 4iG Group’s telecommunications portfolio is reaching its final stage. At today’s press event, the company group announced that it will remove the Vodafone, DIGI, Antenna Hungária and Invitech brands from the Hungarian market as of January 1, 2025, and that the companies will thereafter provide their residential and corporate telecommunications services under the One brand name.
In addition to the use of a common brand name, the companies will also legally become one and merge into Vodafone Hungary’s legal successor, One Hungary Zrt., by the second half of 2025. The move creates the second largest telecommunications company in Hungary, which covers the entire spectrum of telecommunications services in the residential, small and large business segments.
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One will have a different market position in the different sub-segments based on the current situation of the predecessor companies. Thus, based on the latest figures available from the National Media and Communications Authority (NMHH), One will be the player with the second largest customer base in the residential market of fixed internet services, the market leader in the program distribution market, and the third largest provider in mobile.
The new brand also offers an integrated portfolio of services for medium-sized and large corporate customers: in addition to traditional mobile and landline data and voice services, it also offers data center and cloud-based and IT security solutions for a monthly fee, as well as private 5G network and IoT solutions.
In addition to the service portfolio, the store network will also be renewed: by merging the stores of DIGI, Vodafone and the former Invitel, One will be waiting for customers in around 135 stores in almost a hundred settlements. In addition, residential customer service will also operate in an integrated manner from 2025: both DIGI and Vodafone customers will have the same customer service phone number and digital interfaces (website, applications) that will already be operating with the image of One.
Source: www.hwsw.hu
