According to a study by Manhattan Associates “2024 Unified Commerce Benchmark for Specialty Retail in Europe”, French consumers are increasingly sensitive to environmental impact. Thus, 87% of them prefer environmentally friendly deliveries.
The global provider of supply chain management and optimization solutions, Manhattan Associatespublished a study entitled “2024 Unified Commerce Benchmark for Specialty Retail in Europe“. According to the latter, French consumers would like to act more in favor of sustainable development, since they are 87 % to favor environmentally friendly deliveries. While half of respondents are willing to pay more for sustainable delivery, French shoppers consider sustainable packaging as an important factor in their purchasing journey (67%).
Isabelle Piatprincipal solutions consultant at Manhattan Associates, explains: “The fact that 91% of French consumers consider sustainable development as a key factor in their purchasing decisions is an unequivocal confirmation of this trend.“This considers that the purchase would even have become”a committed act“.
High consumer expectations of brands
Increasingly aware of the impact of their choices on the environment and society, French buyers want brands to be more committed to sustainable development, ethical practices and social equity. For example, the French luxury brand, Louis Vuittonoffers a economy delivery with reduced carbon emissions to minimise waste and reduce environmental impact. It also offers its customers the opportunity to choose sustainable packaging alternatives when paying.
Read also: Consumers are establishing new habits for their daily purchases
As consumers become increasingly connected, they are turning to digital platforms to find inspiration, compare products and make purchases across all specialty retail segments (apparel and footwear, home and DIY, and luxury). As a result, the majority of specialty product purchase journeys begin online (84%) and a significant number of consumers use the digital channels to search for products (67%). However, augmented reality and virtual reality are not yet adopted technologies, since 17 % French people say they are interested in using these technologies when making purchases.
“The growing importance of digital for French consumers also requires retailers to adopt an omnichannel strategy, seamlessly merging physical and online environments, to stay ahead and retain an increasingly demanding customer base.” concludes Isabelle Piat.
Find the detailed study right here ICI.
Source: www.ecommercemag.fr
