The company won two gold, one silver and two bronze awards – with a place among 40 finalists – for innovative design solutions that improve the way of life and user experience.
Samsung Electronics Co., Ltd. announced that it has won Design Excellence honors at the 2024 International Design Excellence Awards (IDEA). Among the awards are two gold, one silver and two bronze awards, as well as 40 finals.
IDEA – one of the most prestigious design awards programs – organized by the Industrial Designers Society of America (IDSA). Founded in 1980, IDEA honors achievements in industrial design. IDEA selected winners in 20 categories this year, including home, consumer technology and digital interaction. Key evaluation criteria also include innovation in design, benefits to the user, benefits to society, etc.
Samsung’s design reflects the company’s changing values and innovative technology. The company was awarded for design excellence focused on lifestyle and user experience.
“These awards are an important confirmation of our tireless commitment to pushing the boundaries of design that people love,” said Tiem Roh (TM Roh), president and director of the Corporate Design Center at Samsung Electronics. “We will continue to be focused on developing innovative designs that enrich the lives of our users and stay true to the essence of each product.”
Samsung won two gold awards for these exceptional innovations:
- Galaxy AI UX introduces purposeful intelligence with the aim of improving every aspect of life, especially by enabling seamless communication in any place at any time. The features it brings can be easily used in everyday life – with translation that removes language barriers, live translation that automatically translates calls, note-taking assistance that allows users to create intelligent summaries of their notes, search assistance to summarize and translate web pages, and chat help to write messages in the language most convenient for the user.
- Advanced design concept for home appliance accessories – called “sustainable design identity for home appliance accessories“ – indicates three colors of accessories – such as filters for vacuum cleaners and air cleaners – depending on maintenance requirements and disposal methods. Thanks to this design improvement, users can more easily identify the needs of their accessory, especially if it has been changed or updated.
Samsung won a silver award for this state-of-the-art product:
- Galaxy Z Flip5, a foldable smartphone that uses a new form factor and a larger screen on the lid for a perfect user experience.
Samsung won two bronze awards for these examples of harmonious design:
- Galaxy Tab S9 series combines the portability of a tablet with its powerful functionality. The versatile format and robust tools and applications make it a great source of productivity throughout the day.
- AI Vision Inside(1) recognizes up to 33 fresh food items when brought in and out of the Bespoke Flex 4-Door Refrigerator with AI Family Hub+(2) and then fills in the food list.
From product to UX design, a total of 45 awards for TVs, home appliances and smartphones
A large number of Samsung products were among the finalists, and among them are:
- Neo QLED 8Ka TV device that provides an immersive experience with infinity air
- Music Framean adjustable wireless speaker designed to blend perfectly into the environment.
- Bespoke AI Laundry Comboall-in-one washing machine and dryer.
- Easy Setting Boxwhich allows users to split screens for improved multitasking and productivity. It also offers the functionality of both a computer and a smart monitor using a single mouse, without a remote control.
- The packaging of the Maison Margiela Galaxy Z Flip5 edition presents a special collaboration with Parisian haute couture atelier Maison Margiela that reflects his no-nonsense style through the use of a statement seam in the center of the flap. The paper fabric that covers the outer part of the package perfectly matches the device with the high fashion aesthetic of the Maison Margiela atelier.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, home appliances, network systems and memory, LSI systems, cast and LED solutions and provides a perfectly connected experience through its SmrtThings ecosystem and open collaboration with partners. For the latest news, visit the Samsung press room at news.samsung.com.
(1) As of March 2024, the AI Vision Inside function can recognize as many as 33 food items such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as unknown. AI Vision Inside cannot identify or list any food in the refrigerator door basket or freezer. It recognizes food items based on deep learning models, which can be updated periodically to improve accuracy.
(2) Names differ by region. North America: Bespoke Flex 4-door refrigerator with AI Family Hub+, Latin America: Bespoke 4-door French refrigerator with AI Family Hub+.
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