If you hang out on social media, you’ve definitely seen This product from Algeria: El Mordjene Cebon spread. She became popular in particular thanks to TikTok except that The Ministry of Agriculture has just announced that it is banned from sale in the European Union.
El Mordjene Cebon, the Algerian Nutella star of social networks
This is certainly one of the most popular phenomena of the moment on social networks. If you spend time on TikTok, you have necessarily come across this product: the famous Algerian spread called El Mordjene and marketed by the Cebon brand. It is the phenomenon of the moment but this product risks remaining only on social networks as the Ministry of Agriculture has just announced.
Indeed, this Tuesday, September 17, we learned thatAn investigation was underway into this El Mordjene spreadThe ministry explains that it is investigating the presence of this product on the European Union market because:
Since Algeria does not meet all the conditions necessary to allow a third country to export to the European Union goods containing dairy products intended for human consumption in compliance with European requirements in terms of animal health and food safety, the importation of these goods is not authorized by the applicable regulatory framework.
Stocks of El Morjdene spread blocked by French customs
The investigation therefore aims to to determine how this spread ended up on the European market. The Ministry of Agriculture announces that “Two shipments are currently blocked at French border control posts“.
In France, Ferrero dominates the spread sector with the famous and much-maligned Nutella.The Italian company holds more than three quarters of the market in large retail outlets. Last year, Ferrero claimed to have sold nearly 90 million pots of its star product in France.. An incredible performance since it represents almost three jars of Nutella sold every second. A leadership that should not change because The main French players in mass distribution do not seem interested in marketing this Algerian spread. Indeed, Auchan, Aldi, Casino and Lidl have indicated that this product would not be found on their shelves. Leclerc and Intermarché have not responded to requests. Only the retail giant, Carrefour, has specified that it is preparing to market the El Mordjene Cebon spread within two to four weeks… provided that the product is not simply banned from sale in our countries.
Source: hitek.fr
