HiteJinro (CEO Kim In-gyu) announced on the 24th that it will participate as an official sponsor for the 4th time since 2019 in the ‘2024 Gwangju FC TERRA X KELLY BEER FESTA’ to be held at the 2nd parking lot of the Gwangju Football Stadium for 3 days from the 25th to the 27th.
The festival, held in conjunction with the local professional soccer team Gwangju FC, will feature HiteJinro’s new products ‘Terra Light’, ‘Kelly’, and ‘Ilpoom Jinro’ as well as various events. In particular, the recently released ‘Terra Light’ is a product that implements ‘beer-like’ and ‘low calories’ with zero sugar to fit the ‘Healthy Pleasure’ era of pursuing health in a fun way, and has sold over 10 million bottles in just two weeks since its release.
During the festival, which is expected to attract over 10,000 participants per day, visitors can cool off from the midsummer night heat by drinking cool bottles of ‘Terra Light’ and ‘Kelly’ beer from ‘beer ponds’ filled with numerous ice cubes.
A HiteJinro official said, “HiteJinro will spare no support in helping the Gwangju Beer Festival, which we have been consistently participating in to contribute to the mutual prosperity of the region, become a representative festival of the region,” and “As a leading liquor company celebrating its 100th anniversary, we will help consumers overcome the sweltering summer nights with differentiated entertainment at the festival site.”
Under the theme of “Youth Beer”, this festival offers a wealth of entertainment including K-POP performances, DJ EDM parties, dance performances, a local food zone, and a tattoo sticker zone.
This ‘2024 Gwangju FC TERRA X KELLY BEER FESTA’, which will be fun for Gwangju citizens and an opportunity for local visitors to introduce Gwangju, will be held from 5 PM to 11 PM every day from July 25 to 27. Only adults can enter for free after verification.
Source: www.nextdaily.co.kr
