Although we did not know that its name would be SearchGPT, We have been expecting the arrival of OpenAI and its generative models for some time now. in a market as difficult, yet so attractive, as the search engine market. And it is complicated because, as you know, Google has dominated it in an absolutely uncontested way for many years now. In fact, if we look at the historical series of StatCounter, which begins in January 2009, we see that in the last 15 years it has maintained around 90% of the market share.
Source: StatCounter Global Stats – Search Engine Market Share
During all these years, We have seen multiple attempts to close the gap with Google from its competitors, some as ambitious as the renewal of Bing with artificial intelligence that we saw last year, but so far nothing at all, those from Mountain View continue without going below 90%. On this occasion, however, and according to the criteria of quite a few analysts, it is possible that we are facing the greatest threat that Google has experienced since its launch.
As I said at the beginning, we were already expecting the launch of a search engine by OpenAI, in fact, in mid-May it was leaked that its presentation was imminent, at an event already announced that would take place a few days later. In the end, the event was dedicated to the presentation of GPT-40, not the search engine, but the large number of signals that we had already seen about it up to that point, They made it clear to us already then that its launch was only a matter of time..
Well, surprisingly the wait is over… more or less, and that is that OpenAI has announced SearchGPT, its Internet search engine that, as expected, relies on artificial intelligence. Of course, I say that the wait is half over, because although the search engine is now official, at the moment only around 10,000 users have been allowed access for this test phase, and it has been enabled a waiting list for the rest of the people interested in trying it.
As you may have guessed, SearchGPT allows you to perform searches using natural languagejust like when maintaining conversations with ChatGPT, and instead of providing a list of web pages related to the query we have made, it will provide us with a response accompanied by links, images and other online resources, in line with what Google showed, its Search Generative Experience, at last year’s Google I/O.
So now there are several questions. The first, of course, is whether OpenAI has adequately fine-tuned the operation of SearchGPT so that the experience is comfortable and reliable. And the second, and fundamental, is whether if Google will give its SGE a good boostto ensure that they can face what, as we said at the beginning, could be the toughest rival in their entire history.
Source: www.muycomputer.com
