The Games are open! For just over a month, the Olympic and Paralympic Games will bring the capital to life. A look back at the editorial team’s main articles on the subject.
(Map) Locations of marketing activations during the Paris 2024 Games
Many companies have decided to fully experience the Olympic celebration by offering experiences around the competition sites to their consumers. Danone, Decathlon, Coca-Cola, Miko… Discover the locations of the different marketing activations planned for the Paris 2024 Games.
How are brands riding the Olympic wave?
Partner brands are taking advantage of the Paris 2024 Olympic Games to associate themselves with the various Olympic values (inclusion, environment, know-how, etc.) and increase their notoriety among the general public. Be careful, however, to stay within the rules: the rules governing communication around the Olympic Games are particularly strict.
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Paris 2024 Olympics: The 10 most significant marketing operations
This summer, numerous competitions and operations are being organized by the partner brands of the Paris 2024 Olympic Games to raise the temperature. FDJ, Visa, Westfield… Discover our selection of the 10 best special Paris 2024 marketing operations.
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2024 Olympics: what return on investment is expected for sponsors?
The Paris 2024 Olympic Games have attracted many sponsors (including 63 national ones). What are the prospects for their investments? The strategic consulting firm Circle Strategy has dedicated a study to this subject.
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2024 Olympics: Make way for the outsiders!
Four new sports (surfing, breakdancing, sport climbing and skateboarding) are joining the Paris 2024 Olympic Games, offering an opportunity for brands to gain a share of voice among young targets, thanks to more reasonable entry tickets.
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Paris 2024 Olympics: Which brands are doing well with Internet users?
Contextual advertising expert Seedtag published a study at the beginning of April analyzing the impact of competition on web audiences. Visa and Airbnb came out on top of the most mentioned brands in the press.
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Coca-Cola unveils its first activations for the Paris 2024 Olympics
A partner of the Olympic Games since 1928, Coca-Cola wants to take advantage of the 2024 edition in Paris to, in particular, accelerate its environmental transformation. A village, a map, a festival, many games… The brand has seen things on a grand scale to celebrate this new Olympic celebration.
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P&G invites itself to the Athletes’ Village of the Paris 2024 Olympic Games
Gillette, Venus, Head & Shoulders, Pampers… Several iconic brands of the P&G group, worldwide partner of the Paris 2024 Olympic Games, are directly present in the Athletes’ Village to meet the daily needs of the 22,000 participants. A beauty salon, a hair salon and a barber shop have been installed.
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2024 Olympics: Lego comes to the Batobus to navigate the Seine
From July 31 to September 16, one of the eight boats in the Batobus fleet will display the colors of the Lego brand, inviting Parisians and tourists to sail to explore the capital and live a special experience.
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Paris 2024 Olympics: Alibaba imagines the shopping experience of the future by inaugurating Alibaba Wonder Avenue
Throughout the Games, the Chinese company Alibaba will offer passers-by on the Avenue des Champs-Élysées the chance to discover the purchasing process of the future through four experiences powered by artificial intelligence.
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Source: www.e-marketing.fr
