Essential things do not change. In the past 18 months, we have been reminded that it is necessary to enjoy life and the little things, and even more so in challenging situations. In the current unusual situation, the premium shoe retailer HUMANIC decided on a new identity for his brand.
We already wrote about FRANZ here, and as the brand’s new identity, Franz has already taken up residence in Czech stores, and now it’s high time to reveal the cult edition he brings.
FRANZ Retro Edition
In it you will find t-shirts, sweatshirts, socks and other nice accessories. Sustainable Tommy Hilfiger sneakers and other pieces from the FRANZ Retro Edition collection, are available online and at selected HUMANIC stores: Westfield Chodov, Metropole Zličín, OC Nový Smíchov and Olympia Brno.
Franz icon = courage for the present and the future
In search of inspiration for new visuals, HUMANIC’s creative team found a template in the archives. In the 70s of the last century, HUMANIC came up with truly original communication, which was not classic advertising, but art in public space. At that time, prominent artists who replaced the creative agency collaborated with HUMANIC for more than 25 years. Among other things, a colorful icon in the shape of a foot and a hand with the toes raised in a “V” – FRANZ – was born.
FRANZ = five letters
Five letters as five main principles that will bring our brand even closer to customers in the future. “Our vision is simple. We bring joy to people’s lives and make the everyday extraordinary. How? Our 198 stores in all countries are visited by an average of 4.5 million customers per month. This trust is also a big commitment. It is important to us that the customer is happy with the purchase, during which, of course, interpersonal contact is also important. As an alternative to anonymous shopping on the Internet, we consciously offer our customers a network of stores that are a kind of fashion boutique near them. In them, customers will find the latest fashion trends, inspiration and atmosphere, thanks to creative cooperation with important partners and a wide range of products. Everything we do at HUMANIC, we do for the satisfied smile of the customers who buy from us and who trust us.”
explains in more detail Humanic board member Michael Rumerstorfer.
A new identity with its own collection of shoes, clothes and accessories
You will fully feel the new HUMANIC brand identity from September 23, 2021. “We want our enthusiasm to be even more immediate and we want to translate it into a quality of experience – through the atmosphere in the stores and in all our communication channels”, reveals Michael Rumerstorfer. We have created a special one exclusively for this purpose FRANZ sneaker editiona collection of accessories TRIBUTE TO FRANZnew spots and interesting slogans on our visuals and in stores.
“The rebranding is both preparation for our big 150-year jubilee, which we will celebrate next year, and an invitation to all fashion enthusiasts to come and see us. We have an attractive offer that will make your fashion life more interesting. And we have a lot more planned.” concludes Michael Rumerstorfer, member of the HUMANIC board of directors.
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Let Franz into your wardrobe too! And if you’re wondering what to do to make yourself happy, ask Franz! Franz knows what IN is, Franz will advise, Franz will not leave you in doubt. Ask Humanica Franz directly!
Photo and info source: Humanic
Source: www.luxurymag.cz
