What does the new mute button bring?
Especially in times of story overload, where some accounts post a large amount of content every day, many users want more control over which stories they see in their feed. At the same time, they usually don’t want to completely lose connection to certain accounts. The new dedicated mute button is intended to provide users with a remedy in this context.
The Story feature gives users a quick way to personalize their Story experience without having to take drastic measures like unfollowing or blocking accounts. The function is not entirely new, but it is now easier to implement thanks to the more prominently placed button.
More story updates and relevance of the Instagram format
In addition to the mute button in the test, Instagram has been offering a collage mode for some time now, which allows users to present several images in a single story as a collage. This feature expands the creative possibilities for creators and could further change the way Stories are used.
Instagram boss Adam Mosseri regularly emphasizes the importance of Stories for creators and brands. Even though stories rarely generate new followers, they are an important tool for strengthening ties with existing subscribers and increasing visibility. By regularly posting stories, users can increase their engagement and keep their community active in the long term. The new features such as the dedicated mute button and the collage mode offer additional options for making content more targeted and creative.
Platform boss explains:
That’s why you should post Instagram Stories
Source: onlinemarketing.de
