Dell has just announced a great revolution. The company decided to completely change its offer, making it easier to identify equipment, including individual computer models. Thanks to this, customers will have no problem choosing the best solution tailored to their needs.
Buying a computer is not the most pleasant activity. And it’s not about spending money. It’s all about finding the right model. There are a lot of companies and names on the market that mean little to an ordinary user. One of the most popular computer manufacturers is Dell, which offers a wide range of models for various applications: Inspiron, XPS, Latidue, Vostro, and Prcesision. These names don’t say much about what we’re dealing with and you have to read the specifications and descriptions carefully to learn about their advantages. This will soon change, as the company presented a rebranding plan as part of the CES trade fair starting tomorrow in Las Vegas. Its main goal is to simplify the offer and change the names of its devices – not only computer ones. What awaits users in the near future?
Dell in a completely new version. It will be simpler and clearer
Dell is expanding its portfolio with new products offering improved performance and battery life, the latest chip innovations and artificial intelligence accelerators. This is also the perfect time to simplify the offer, so that customers looking for a new computer will not have to think and wonder whether a given model is right for them. As the company’s representative says, citing research Accenture74 percent of consumers abandon a purchase because they feel overwhelmed and have too much information. This is one of the reasons to refresh Dell’s offer and propose names that will not pose any problems in identification.
The company’s new branding puts the Dell name front and center in three PC categories:
- Dell – equipment designed primarily for basic tasks, for play, school and work.
- Dell Pro – designed with professional performance in mind.
- Dell Pro Max – created for maximum efficiency.
Additionally, the Dell and Dell Pro product lines will expand to include monitors, accessories and additional services, ensuring a consistent customer experience across the portfolio.
Dell’s strategy to move to simple, descriptive naming across its portfolio of PCs, ecosystem solutions and services delivers significant value to customers in the complex and evolving PC AI landscape. With new chip options from AMD, beyond Intel and Qualcomm, and new PC designs, Dell is well positioned to offer breadth of choice and help organizations prepare for the era of artificial intelligence.
– says Pat Moorhead, president of Moor Insights & Strategy.
Dell’s new, easier-to-understand offer is accompanied by the announcement of new personal computers that will be available for sale in the near future. These include:
Dell computers
- Dell 14 Plus
- Dell 14 Plus 2-in-1
- Dell 16 Plus
- Dell 16 Plus 2-in-1
Dell Pro computers
- Dell Pro 13, 14 Premium (Intel Core Ultra Series 2 (V))
- Dell Pro 14 Plus, Dell Pro 16 Plus (Intel Core Ultra Series 2 (V))
- Dell Pro 13 Plus (Intel Core Ultra Series 2 (V))
- Dell Pro 13, 14, 16 Plus (Intel Core Ultra Series 2 (U) oraz AMD Ryzen)
- Dell Pro 14, 16 (Intel Core Ultra Series 2 (U))
Dell Pro Max computers
- Dell Pro Max 14, 16 (Intel Core Ultra Series 2 oraz AMD Ryzen)
The availability and configurations of the above models may vary depending on the market – the company will inform you about the details and availability on an ongoing basis.
Source: antyweb.pl
