TikTokis facing uncertainty that threatens the future of its 7,000 employees in the United States. On Friday, the US Supreme Court TikTok and its parent company
ByteDancesigned by President Biden and effective January 19. TikTokHe will discuss the lawsuit he filed against the law that could lead to the ban of .
TikTokis asking the Supreme Court to postpone the implementation of the ban against this law, but the court has not yet responded to this request.
If the ban is implemented, new users
TikTokWhile you cannot download it from app stores, existing users will not receive updates and maintenance. This may cause the application to lose functionality over time. According to Reuters, this scenario TikTokIt will create serious difficulties for ‘s 170 million users in the US. Although existing downloaded apps may continue to work on startup, lack of updates may eventually lead to the app becoming unusable.
Bells are ringing for TikTok, 7 thousand people may be laid off
While some users have started using VPNs to bypass potential restrictions, TikTok Content producers and businesses that grow through face great uncertainty. Content producer Nadya Okamoto, who has 4 million followers, stated that she was worried about the increase in marketing costs if the application was banned and that she found the situation quite stressful.
TikTokThe future of ‘s 7,000 US-based employees is also uncertain. Concerns about layoffs have increased. But despite this
TikTokhas reportedly continued hiring, leading to confusion among potential employees.
Advertisers are also looking for alternative platforms in the face of this uncertainty. TikTokis expected to generate $12.3 billion in ad revenue by 2024, and the platform’s unique user engagement makes it highly valuable.
On the other hand TikTokSome negotiations regarding the sale of ‘s are also on the agenda. Businessman Frank McCourt claimed that if ByteDance sold TikTok, he received a verbal commitment of $20 billion to own the platform. McCourt,
TikTokIt aims to build the future of ‘s future on open source technologies and innovative revenue models. However
ByteDancehas repeatedly stated that it refuses to sell the app.
Source: www.teknolojioku.com
