Apple Denies Allegations That It Uses Siri Data for Marketing

Apple says it never uses Siri data to create marketing profiles, sell it to anyone for advertising, or share it with third parties. made by the company final statementaims to reaffirm the company’s unwavering commitment to keeping Siri conversations private.

Apple’s recent $95 million settlement over an issue in which human contractors were tasked with reviewing anonymous recordings of Siri interactions has sparked controversy over Siri data usage. On the other hand, this agreement came as a result of a report by The Guardian in 2019, which revealed without evidence that Siri data was being marketed to end users.

Apple directly refutes this myth, saying, “Apple has never used Siri data to create marketing profiles, never made it available for advertising, or sold it to anyone for any purpose. The company also positions itself as an “advocate for user data security,” confirming its commitment to developing new technologies that will further improve Siri’s privacy.

Apple has implemented strict privacy measures where it monitors Siri data in processing random identifiers rather than personal data. Company introduces privacy and security features of iPhone Private Cloud Computing took it even further by moving it to the cloud with . These ensured that such user data was not stored or sent to Apple when running Siri and taking output.

Source: www.technopat.net