CARmela: the first car to denounce feminist prejudices
Midas has launched, as part of its #EllasConducen campaign, a project that is both provocative and ingenious: the CARmela, the “100% feminine” vehicle. Far from a commercial stunt, the aim is to deconstruct the clichés about women behind the wheel. Designed using artificial intelligence, the fictional vehicle is equipped with additional protections; anti-scratch system, space for baby seats, larger mirrors and even adapted pedals. A satire denouncing preconceived ideas that are still current…
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Source: www.e-marketing.fr
