(CES @ 2025): Samsung’s new Frame Pro TV has undergone a major upgrade

Without a doubt, Samsung has the most experience in creating TVs with Frame. The company won the gold award in 2017 when it debuted its first TV that blended your home decor in the most harmonious way and displayed artwork when not in use. As popular as the model has become, it wasn’t great for all the other things you need a TV for — like watching shows and movies or gaming. Of course, there have been several imitators over the past five years, including some from the competition at CES 2025.

Now Samsung is hoping to win over even more customers with the recently announced The Frame Pro. This new model has two major upgrades that will make it a much better TV and not just an alternative to the black rectangle that takes up space when you’re not using it. First, and perhaps most importantly, The Frame Pro now has a Neo QLED display — the same Mini LED technology that powers the company’s high-end QN900 series TVs.

As reported by various tech sites, Samsung’s use of Mini LEDs in The Frame Pro doesn’t work like it does on most TVs. Usually, there are lighting zones behind the screen for precise control of which parts should be lit and which should be darker or black. Samsung didn’t do that on this model, relying instead on an array of Mini LEDs at the bottom of The Frame Pro and promising a degree of local dimming.

At this year’s CES, Samsung focused on showcasing art at The Frame Pro more than any content that would confirm if the approach to Mini LEDs was hindering performance. But side-by-side with a still image from a movie, The Frame Pro was brighter, more detailed and had deeper blacks than the existing Frame TV model. You can also tell the difference by looking at the same art on the two TVs side by side. Details like texture and touches pop out more than the matte screen on The Frame Pro, making art TV even better in its primary function. Additionally, Samsung says it has increased the refresh rate to 144Hz to improve the gaming experience, and the 2024 Frame also supports variable refresh rates for smoother gameplay.

The second big upgrade to The Frame Pro is a new Wireless One Connect Box that’s similar to what LG has been touting for its M-series TVs for years. Samsung’s version is much smaller, looks more like a games console than a cube, and is based on Wi-Fi (up to Wi-Fi 7) cwireless streaming of content and audio from connected streaming equipment and game consoles. Also, the company says you can place it in a cabinet without interference and at distances up to 10 meters away.

The Wireless One Connect Box will replace the larger One Connect Box which still needed a single cable to run to The Frame. This will provide more flexibility in where customers place the TV as it does not need to be physically attached to a box for to receive signal from HDMI inputs.

Additionally, the Frame Pro should be a big upgrade over The Frame given the Neo QLED panel, but we’ll have to wait and see if that holds true in “normal” TV use. And of course, it will be more expensive than the current Frame which starts at $600 for the 32-inch size.

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Source: myphone.gr