The City of Clermont-Ferrand is deploying a campaign to promote its municipal agents

Until September 2025, “l“Heart of Clermont” alias the Clermontois agents, will be represented through a digital campaign which will highlight sixteen professions practiced within the municipality. This initiative aims to strengthen the visibility of territorial civil service professions and raise awareness among the general public of the diversity of missions carried out by agents. Clermont Auvergne Métropole also wishes to highlight their daily commitments, which work to serve the residents of the 21 municipalities of the metropolis.

A campaign that promotes public utility services

Deployed from February 12, this awareness campaign will be a continuation of previous campaigns, thus promoting public utility services. The objective is twofold: in addition to promoting the work of agents, it aims to demystify the professions within the territorial civil service. Through this initiative, the city of Clermont-Ferrand wishes to explain the various crucial issues to which these professions respond. “Local public service in 2025 is what is most important. Some doubt its usefulness, we are convinced of its necessity“, supports Olivier Bianchi, the mayor of Clermont-Ferrand, in a press release.