ASUS won 14 CES 2025 Innovation Awards

The ProArt P16 won the Best of Innovation award in the Computer Hardware and Components category

  • Excellent result: ASUS wins 14 CES 2025 Innovation Awards, cementing its leadership in innovative technology
  • Leader across categories: ASUS brand products are characterized by exceptional functions and technological progress, they have been awarded in several segments
  • Promoting sustainability: ProArt P16, Zenbook A14, S16 and S14 were awarded for exceptional ecology in the Sustainability and Energy category



ASUS won 14 CES awards® 2025 Innovation Award, which recognize its breakthrough achievements in technology and design in various categories including computers, gaming segment and displays.

Among the most significant achievements is the prestigious Best of Innovation award for the ProArt P16 notebook in the Computer Hardware and Components category. The ProArt P16, together with the ASUS Zenbook A14, Zenbook S16 and Zenbook S14 notebooks, also won the Innovation Awards Honoree in the Sustainability and Energy category. These awards underline ASUS’ leadership in innovation and its emphasis on ecology.

“Winning these prestigious awards reinforces our commitment to advancing artificial intelligence and transformative technologies,” said Samson Hu, ASUS Co-CEO. “Based on our Ubiquitous AI strategy.

At Incredible Possibilities, we create solutions that not only advance technological possibilities, but also promote energy efficiency and sustainability for an incredible future.”

Success at CES 2025 is proof of ASUS’ commitment to becoming a leader in artificial intelligence innovation. As a pioneer in the technology industry, ASUS integrates AI into products to improve user experience. ASUS has devoted significant resources to research and development to create sustainable products with eco-friendly materials, lower power consumption, higher battery efficiency, and better durability and recyclability.

Best of Innovation: Computer hardware and components

ProArt P16: ASUS ProArt P16 is a powerful 16-inch laptop designed for creative professionals who value both performance and sustainability. Its thin and light design is built to withstand harsh conditions, and its energy-efficient components help reduce environmental impact without compromising performance. The notebook is powered by an AMD Ryzen processor AI 9 HX 370 with NPU unit performance up to 50 TOPS and NVIDIA series graphics card® GeForce RTX 40, so it easily handles demanding tasks such as video editing and 3D design. The ASUS Lumina OLED display with 4K resolution offers vivid and true colors that are ideal for visual work. Advanced cooling keeps the laptop quiet and efficient. Exclusive ASUS AI tools like StoryCube and MuseTree streamline creative workflows.

With plenty of storage space, a long-lasting battery and an emphasis on sustainability, the ProArt P16 is the perfect balance between performance and eco-friendly design for creative projects on the go. The ProArt P16 won the Best of Innovation award in the Computer Hardware and Components category, as well as the Innovation Award in the Sustainability and Energy category.

CES 2025 Innovation Award Honorees

Sustainability and energy

ASUS Zenbook S16 (UM5606/ UX5606): Zenbook S16 is an elegant and light 16-inch laptop designed for demanding users. Its all-metal chassis has a lid made of Ceraluminum materialan exclusive high-tech ceramic from ASUS that offers distinctive aesthetics and impressive durability, making it ideal for modern notebooks. Zenbook S16 is equipped with the latest Intel processors® Core Ultra or AMD Ryzen AI 300 and delivers high performance while remaining cool and quiet. The brilliant ASUS Lumina OLED display with 3K resolution and the audio system with six speakers provide an exceptional visual and sound experience. Combining elegance, performance and advanced technology, the Zenbook S16 sets a new standard for ultraportable notebooks. ASUS Zenbook S16 also won the Innovation Award in the Computer Hardware and Components category.

ASUS Zenbook S14 (UX5406): This laptop is designed for those who appreciate both style and performance. It has a unique lid made of Ceraluminum material, a vivid OLED display with 3K resolution and immersive sound. Its elegant body, only 1.1 cm thick, hides advanced features such as facial recognition and silent cooling. All this is supported by all-day battery life.

ASUS Zenbook A14 (UX3407): Enjoy the perfect combination of performance and portability with this ultralight laptop weighing under 1kg. The notebook combines a scratch-resistant construction, an impressive battery life of more than 32 hours and advanced processors for smooth multitasking. Enhanced security features like Adaptive Lock and Multi-Person Detection keep your data safe on the go.

Computer hardware and components

ProArt PZ13: Weighing just 0.85kg and 9mm thick, this notebook with a detachable keyboard offers superior portability and military-grade durability with IP52 water and dust protection. Its 70 Wh battery provides up to 21 hours of video playback, and the touch ASUS Lumina OLED display with 3K resolution and stylus support guarantees a vivid and accurate image. Artificial intelligence increases speed and security, and tools like StoryCube and ProArt Creator Hub streamline creative workflows. Plus, it includes a six-month membership to CapCut for advanced video editing.

2025 ROG Strix SCAR16/18 (Intel): 2025 ROG Strix notebooks redefine gaming and push the boundaries of performance with the latest Intel HX i9 processors and NVIDIA GeForce RTX 50 series graphics cards. Strix SCAR notebooks are equipped with stunning 2.5K Nebula HDR displays that offer sharp images with vivid colors and perfect blacks color. Advanced cooling maintains optimal operating temperature, ensuring smooth performance even during intense sessions. Upgradable hardware allows users to take advantage of the latest memory and storage. The elegant SCAR series notebooks also boast customizable RGB lighting effects that give each gaming setup a unique look.

ROG MAXIMUS Z890 Extreme: ROG Maximus Z890 Extreme is a high-end motherboard with perfect design and performance. It’s built to make the most of Intel Core Ultra Series 2 processors, fast DDR5 memory, and the latest graphics and storage technologies.

ROG Project Dali: This groundbreaking ROG laptop concept takes personalization to a whole new level. It uses e-paper technology that allows users to fully customize the look of the notebook. Thanks to this, the screen displays static images without power consumption, even when the notebook is turned off.

Mobile devices, accessories and applications

ASUS 5G-Go Mobile Router: This mobile router combines an elegant and durable design with IP51 dust and water resistance. It is equipped with 5G technology for speeds up to 5.95 Gb/s, which guarantees a reliable global connection. It also has Wi-Fi 7, a 2.5G Ethernet port and 10 Gb/s USB tethering.

Content and entertainment

ASUS ZenScreen Smart Monitor Series: The ZenScreen smart monitor series is designed not only for work. It offers versatile options in 27″, 32″ and other sizes, 4K HDR content and the Google TV system.

For more information on ASUS products that won the CES 2025 Innovation Award, visit the website CES 2025 Innovation Award a ASUS.

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components and solutions that deliver incredible experiences and improve the lives of people around the world. With a team of 5,000 in-house R&D experts, the company is renowned worldwide for constantly reshaping today’s technologies. As one of Fortune magazine’s most admired companies in the world, ASUS is also committed to maintaining an incredible future. The goal is to create a net-zero business that helps drive the shift to a circular economy, with a responsible supply chain creating shared value for all of us.

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Source: www.nextech.sk