Noted analyst Ming-Chi Kuo said that Apple’s efforts to promote Apple Intelligence have not led to an increase in iPhone sales.
According to his supply chain sources, most iPhone owners are not interested in buying the new model just because of the AI features. A SellCell survey in December also found that most users still see little value in Apple Intelligence.
According to the analyst, the Cupertino team was unable to maintain interest in AI while competitors made great progress in this matter. Kuo believes that other AI platforms like ChatGPT benefit from the cloud, while Apple Intelligence is entirely dependent on hardware processing.
Also affecting demand is the fact that Apple Intelligence is still only available in English. Plus, the promised functions are released gradually, and not all are available immediately. (9to5)
Source: www.iphones.ru
