For the autumn/winter season 2025, YOEK is taking an important step by bringing together glamorous aesthetics and sustainable values. The Dutch label’s collection offers an inclusive wardrobe that effortlessly supports the different facets of daily life – from elegant evening occasions to relaxed moments at home. With a clear focus on contemporary fashion and high-quality materials, YOEK knows how to find the balance between timeless silhouettes and bold statement pieces.
Inspired by travel and magical moments
The HW25 collection draws inspiration from the desire to escape everyday life – whether through a trip to distant lands or through magical moments created with special clothing. Themes such as “Nomadic Glamour” and “Shimmer after Sunset” capture the feeling of freedom, while “Modern Romance” embodies both romance and power with feminine details such as lace and bows. “The Rise of Retro” brings back nostalgic accents, which are reinterpreted in a modern way.
Responsible materials
With an impressive selection of fabrics, YOEK makes a clear statement in terms of quality and sustainability. In addition to the beloved Dolce fabric, velvet, satin look and knitted jacquards dominate the collection. Structured materials and bold prints provide visual highlights, while the choice of recycled fibers and natural alternatives, such as cotton, viscose or recycled polyester, emphasizes the brand’s commitment to responsible fashion.
An important step the brand is taking is to ensure that the popular Dolce quality used for printed items will consist of material made with almost entirely recycled polyester. With this, YOEK replaces as many synthetic materials as possible with more sustainable options, which not only reflects the aesthetic requirements of the label, but also the ambition to combine contemporary fashion with environmentally conscious choices.
Silhouettes: fresh yet familiar
Staying true to its design DNA, YOEK updates classic silhouettes such as loose tunics and loose cuts with modern details such as puffed sleeves, collar accents and bows. At the same time, the label is expanding its portfolio with bolder cuts that appeal to a younger and more experimental audience. This combination of tradition and innovation not only provides visual variation, but also a collection that meets diverse needs.
Fashion beyond ready-made sizes
The HW25 collection celebrates diversity and inclusivity by offering designs that highlight all body types, rather than being limited to standardized sizes. This philosophy is also reflected in the choice of materials: by using sustainable fabrics, YOEK creates fashion that is not only beautiful, but also responsible. This commitment makes the collection a compelling choice for retailers who want to offer their customers fashion with substance.
A collection that meets the needs of retail
With three thematically diverse drops, released from June to September, YOEK offers a strategically thought-out collection to retailers. At the same time, the designs remain relevant for a long time due to their versatility and timeless character. The combination of glamour, sustainability and inclusivity makes the HW25 collection a commercial success formula.
- Nomadic Glamour – Drop 1 (mid-June to mid-July) YOEK
- Shimmer after Sunset – Drop 1 (mid-June to mid-July) YOEK Black Label
- Modern Romance – Drop 2 (mid-July to mid-August) YOEK
- The Rise of Retro – Drop 3 (mid-August to mid-September) YOEK
Source: fashionunited.nl
