The FDJ launches its podcast “And one day… WIN!” with Audion

And “differentiating creative concept which guarantees wide visibility”. This is what la Française des Jeux was looking for when it commissioned Audion Stories, Audion’s Brand Content expert entity, in partnership with the publisher Slate, to design a podcast giving a voice to the lucky winners.

Entitled “And one day… WIN!”, the latter brings to life the stories of the lucky ones at the games, by transmitting the idea that everyone can be the author of an extraordinary story. “Through this podcast, we wanted to share these stories of incredible destinies, these fantasized moments that everyone has one day imagined and which, for our winners, have become their reality. At FDJ, we are privileged witnesses to these happy upheavals. Today we are looking forward to revealing them to everyone.”indicatede Isabelle Cesari, head of support and winner experience at FDJ, in a press release.

An episode broadcast each month

To maximize the impact of these testimonials, Audion Stories has implemented an amplification strategy via its Feed Drop solution. By promoting episodes of the series “And one day… WIN!” directly at the heart of the Transfer podcast, Audion allows “an exhibition in a premium editorial context, with an audience already loyal to immersive audio formats”as indicated by adtech and the FDJ. “This project demonstrates the power of Audion via Audion Stories both on the creation side and on the media side thanks to a network of leading partners in the podcast world including the Transfert podcast, n°1 of native podcasts in France”assures Mélanie Duchamp, Head of Partnership and Brand content at Audion, in the press release.

The system will extend throughout 2025, with a new episode broadcast each month, accessible on all streaming platforms. A multi-lever media plan will strengthen this distribution, combining the Feed Drop solution, display campaigns with guaranteed listening, audio trailers broadcast within the Audion ecosystem, as well as relays on Meta’s social networks to amplify visibility.