TikTok’s video editor now offers exciting features such as AI dubbing, avatars and AI-generated soundtracks – giving advertisers more creative freedom.
The future of TikTok in the USA currently hangs in the balance – the app could be shut down as early as January 19th. There is now even talk of a takeover of the platform by X owner Elon Musk. Amid the hustle and bustle, TikTok an update for advertisers announced: The Video Editor in TikTok Ads Manager is now part of TikTok Symphony and receives a number of new Gen AI features.
The Video Editor can be used either via the Tools tab in Ads Manager or alternatively directly during the creation process of a video. While the Symphony Creative Studio offers a variety of tools for larger projects, according to TikTok, the video editor is particularly aimed at quick and uncomplicated last-minute changes. The editor’s features include the following tools:
- digital Avatare,
- audio tracks with subtitles,
- Translations with voiceover and
- AI generated soundtracks.
The video editor offers these possible uses
In the blog post, TikTok presents four different usage scenarios and shows how the video editor can be used in different contexts to make the work of advertisers easier and increase the performance of their campaigns.
- Make content suitable for TikTok: If you want to develop successful TikTok campaigns, you have to specifically adapt them to the unique style of the platform. The video editor offers various options for this, such as integrating subtitles or selecting music that fits the respective content.
- Globalize content: Do you want to distribute your content globally? This works, for example, by using translated captions or automatic AI synchronization (a function that YouTube also recently launched). There are 81 voiceover options available in 14 languages.
- Combat Creative Fatigue: Creative fatigue describes a phenomenon that occurs when an audience is repeatedly exposed to the same content. This can lead to a decrease in engagement and a deterioration in performance. Advertisers can combat this by breathing new life into their content with stickers, altered sounds and scripts.
- Provide a personal touch: Your content becomes more personal and human, for example, by integrating avatars. In the video editor you will find 388 diverse avatars that can speak more than 30 different languages.
While TikTok is expanding its tools for advertisers, some users in the USA are already looking for alternatives to the app. You can read what is behind the REDnote platform, which is much discussed in this context, in the article linked below.
REDnote als TikTok-Alternative:
US users protest on Chinese social media app
Source: onlinemarketing.de
