MTS summed up the results of the program for exchanging old smartphones for new ones based on the results of 2024.
According to the operator, the number of smartphones handed over via trade-in increased by 34% compared to 2023. Most often, Russians handed over their old iPhones – they accounted for 31%, and Samsung took 29%. In 2023, the situation was reversed and the Korean brand was in the lead: 31% versus 18%.
TOP 5 smartphone brands being traded in under the trade-in program in 2023
1. Samsung: 31%
2. Xiaomi: 23%
3. HUAWEI: 22%
4. Apple: 18%
5. Oppo: 5%
TOP 5 smartphone brands to be traded in under the trade-in program in 2024
1. Apple: 31%
2. Samsung: 29%
3. Xiaomi: 22%
4. HUAWEI: 11%
5. Realm: 1%
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The trade-in program continues to be popular among our clients. It allows you to trade in your smartphone without wasting time searching for buyers on third-party sites and immediately buy a new smartphone with a significant discount. This is confirmed by the average purchase price of a device: over the past year it has almost tripled.— General Director of the MTS retail chain Andrey Gubanov
The top ten popular models passed under the program included 6 devices from Apple: iPhone 11, iPhone 12, iPhone 13, iPhone 12 Pro Max, iPhone 14 Pro Max, iPhone 11 Pro. In addition, the TOP of donated devices included one smartphone from Redmi and three from Samsung.
Source: www.iphones.ru
