Who would have thought, but there are even language use and language learning effects of the fact that TikTok seems to be throwing in the towel in the United States this weekend.
America is in a frenzy because on January 19th, it very much looks like TikTok will be pulling down the curtain in the United States. In response to the forced exodus, hundreds of thousands of Americans switched to another Chinese platform, RedNote (so the majority, especially content producers, presumably migrated to Insta or YouTube instead).
The phenomenon also had an unexpected cultural impact, according to the language learning platform Duolingo, at least these days there is huge interest in Mandarin language courses in the application. According to the company, the number of Americans participating in these courses is up from the same period last year It jumped 216%and usage statistics show a remarkably large jump in the few days when RedNote exploded into the American – and now international – public consciousness.
2025: how much money is the home office worth to you?
Here are our 2025 forecasts for the IT labor market.
By the way, almost everything on the TikTok-rival Chinese platform is in Chinese, it is no coincidence that the average American does not understand a word of the interface, and this could directly lead to a sudden increase in the desire to learn the language.
All of this is, not least, a great marketing opportunity for Duolingo, which can now benefit from the American persecution of TikTok, at least until Donald Trump, in one of his first presidential decisions following his inauguration on Sunday, reverses the entire ban, or at least does not give ByteDance an additional reprieve. of its platform.
Source: www.hwsw.hu
