How could you comprehend Constant in a logo?
This is the mission we propose to the creative community at the beginning of 2025.
An ambitious, difficult, complex mission, but at the same time beautiful and exciting.
OMD Mamaia-Constanța and IQads launch the creative competition “The visual identity of Constanta – The city embraced by the sea”open to all talented and inspired designers who want to start the year with a challenge to match.
The prizes are worth 10,000 euros, the jury is made up of design & marketing specialists and tourism professionals, and the winner has the chance to leave his mark on one of the most beloved cities in Romania.
What you need to do for participates?
Below, all explanations in detail: brief, criteria, context, timing of the contest, method of evaluation and scoring, prizes, inspiration.
Context: The identity of the city of Constanța
Any city logo, especially in Romania, must answer an important test. That of connecting people with their cultural, historical, social symbols. The logo of a beloved city becomes part of the collective identity. That is precisely why the mission is always difficult, and the results provoke intense reactions.
This is also what the creative competition aims for “The visual identity of Constanta – The city embraced by the sea”: to test the creative limits in search of a logo for Constant.
Being a true Capital of the coast, the interdependence between the image of Constanta and the Romanian coast cannot be ignored.
What can he do? a visual identity of the city: it can better communicate attractive sights and diversity, whether we are talking about gastronomy or multiculturalism.
Public
During the summer season, Constanta automatically becomes a seaside holiday destination, especially for families looking for a holiday with sea, sun and fun for all ages.
However, compared to the seaside resorts, Constanța is not “equipped” with enough entertainment for tourists. If Mamaia is a pole of summer fun, Constanța must attract a higher audience, for longer periods of the year.
The periods outside the peak season (April-June and September-November) can be better exploited, when the city breathes, becomes attractive for those looking for good weather, clean sea air, gastronomic diversity, history and culture:
- Younger couples or older explorers, eager for authentic experiences – cultural, historical, gastronomic – visiting Constanța for example in May or October for a re-charging break of a few days.
- MICE (meetings, incentives, conferences, exhibitions) – very convenient to organize outside the peak season.
- Student excursions, incursions through the multi-millenary and multicultural history of a large Romanian city.
A brief historical foray
The oldest continuously inhabited city on the territory of Romania, Constanța has multiple layers of history and civilization that have given it a unique openness to the world, the meeting place and cultural exchange of great civilizations.
“opening by world of which Constant a that proof from-to ALONG CENTURIES it is cea care va guide the destination saddle become a spirit authentic hospitable”.
Old Tomis was renamed Constanța after the sister of Emperor Constantine the Great, and this historical vocation seems to pass the test of time to this day. Multicultural, eclectic, cosmopolitan with an obvious southern touch, Constanța shares many of the qualities of today’s Constantinople as an echo 200 nautical miles away.
Brief
With this picture, economic, historical and cultural, in mind, and attention to the development potential of the city, the participants of the competition must create a logo for Constanța.
- An original logo that attracts attention (including colors)
- To communicate the key symbol of Constanța (the Casino), but at the same time also the multicultural mosaic of which Constanța is composed.
- To express the loving and relaxing personality of a city embraced by the sea, in soft autumn colors.
- A system that can be adapted for various communication directions: Culture, Architecture, Museums, Routes, Multi-cultural events, Gastronomy and wine, Maritime events, Beaches.
The detailed brief
(You can download the brief in .PDF format here)
Technical conditions for registration
Starting from the file 1.Template_Prezentare_Constanta_Logo.psd, Participant will propose the design of the logo or in color version & black and white version in the 2 appropriately marked areas of this layout and you will also note his namealong with the name of the work in the corresponding fields in this layout.
Then he will climb them in the online form in the 2 formats:
1. Presentation format (in the first upload field in the form, marked in green)
>> the written version must be in JPEG, JPG and
>> to have a maximum of 10 MB
2. Source format with vector logos included (in the 2nd upload field of the form, marked in red)
>> must be in vector format at a minimum resolution of 300 DPI.
>> to have a maximum of 100 MB
The registration form is here. This form is active until the registration end date.
The technical resources for registering in the competition can be found in the participation kit – CONSTANTA_Logo.zipavailable on Competition website / Brief
Criteria for success in the competition
Entries will be evaluated by the professional jury based on impact, brand expression and portability.
Impact (35%)
- How attention-grabbing
- Original
Expression BRAND (35%)
- How well it expresses positioning
- How well it expresses the lively personality of the resort
Portability (30%)
- How easily it can be declined on various materials
- How timeless it is
Inspiration
The competition has an ambitious, complex brief. But the first steps in the search for inspiration are guided by the jury itself, which offers some clues in this creative journey:
Constant it is the destination of explorers of all ages, eager to relax for a few days in search of cultural, gastronomic, architectural “treasures”.
Constant it is the cosmopolitan city, embraced for thousands of years by the sea.
Constant it is the place where you relax, exploring a cosmopolitan city, full of treasures – historical, gastronomic, cultural:
- Sea, cliff, peninsula, casino
- A great multi-cultural and multi-religious diversity, living in peace and harmony
- Many layers of history
- Good and varied food
- Pleasant and relaxed atmosphere in spring and autumn
symbols
Constanța has a feminine energybetween Diana and Aphrodite (Explorer + Lover). It is a harbor, a protected place meant to recharge you.
Constanța embraces: the sea, but also all the explorers who arrive here, either by sea or by land, offering them a well-deserved relaxation, sprinkled with cultural, historical, gastronomic delights.
There is a “heart” of Constanța from a tourist point of view, Peninsulaand an undeniable symbol, casino.
Constance is half on earthhalf on mare. And the BEARING and a view to the outside.
The colors are of the “ultramarine blue” sea, of the sun and of the land on which it is built.
Awards
A competition with such a mission also has prizes to match. The value of the prizes is 10,000 euros. 1st, 2nd and 3rd Prizes, worth 2,000 euros each, will be awarded to the entrants whose design proposals receive the three highest scores, based on public and professional jury voting.
The authors of the 3 papers will receive feedback from the Partner to adapt their proposals, come up with disclaimers and propose a slogan. The final winner among the three prize winners will be chosen by the jury & client and will complete the brand manual.
The special prize of 4,000 euros is conditional on the completion of the brandbook, in the immediate following period, until May 15, 2025.
The prizes are offered by the Partner of this competition, the Mamaia-Constanța Destination Management Organization (OMD).
The timing of the competition
The period of the competition is January 17 – March 30, 2025 with the following stages:
- Registration period: 17.01.2025 – 15.03.2025
- Public vote: until 21.03.2025
- Jury vote: until 28.03.2025
- Announcement of the 3 winning works: 30.03.2025
- Special prize: until 15.05.2025
jury
The competition jury is made up of marketing, branding & design specialists, journalists, architects, tourism professionals:
- Mihai BarsanFondator, The ENGINE
- Alex IcodinProfessor of design, SNSPA
- Dan LeoChief Architect, Constanta
- Mihai ColibanBranding expert, Creative Partner Neon42, UK
- Gabriela TiguDean, Faculty of Business and Tourism, ASE
- Romulus OpricaFounder, BrandBerry
- Calin IleHonorary President, International Federation of Hoteliers from Romania
- Felix TataruPresident, Institute for Visionary Cities
- Adrian BoiogluJournalist and Manager – CityDigital Media Trust
- Daniel JohnStrategy Director IOV/GMP CommUnity
- Ioana PodosuDirector General, MEAT
Vote & rating
The evaluation of the works will be done by 2 types of jury in the following structure:
1. Appreciation PUBLIC30% of the final average: The public will vote on the works admitted until the date of March 21, 2025.
2. The professional jury70% of the final average: The members of the jury will analyze and evaluate the works entered, they will mark them by the date of March 28, 2025.
What’s next? Carefully read the brief and conditions of participation, carefully analyze in the documentation the economic and social picture, the growth potential, the urban identity, be inspired by the atmosphere and energy of the city, explore its beauty, encapsulate everything in a logo for Constanta and enter the design competition!
Good luck everyone!
TheCreator
TheCreator este platforma de branded user-generated content a IQads.
Through TheCreator, brands give briefs to the IQads creative community, obtaining hundreds of creative solutions, thousands of interactions and hundreds of thousands of reaches.
Brands get solutions that they can implement and branded content that they can use in social media. Through TheCreator, IQads has developed and run dozens of creative design competitions, short films, comics, spoofs, films, illustrations, etc. for companies such as AVON, BCR (George), Heineken (Desperados, Ciuc), Unilever (AXE, Dove, DERO), PUMA (Jacheta T7), Nokia, Leroy Merlin, Mondelez (Milka), Carrefour, Samsung, Ursus Breweries (Timisoreana, Ursus), Honda Romania (Honda Civic), EPSON, Nestle (Nescafe Dolce Gusto, Nescafe Alegria, JOE), TELEKOM, Orkla Food (Transylvania), Bergenbier.
Source: www.iqads.ro
