A great change is coming to be implemented in the way applications will now be installed through it Google Play Store. The “Install” button may soon be a permanent feature at the top of app listings, making it easy for users to install apps even after scrolling down to read more about the app.
Spotted hidden within the code in a recent APK hack of the latest version of the Google Play Store app, this change is designed to improve the user experience by making it easier to find and install apps. It should be noted that the new button is not yet available on the Google Play Store, but it is expected to roll out to all users in the near future, although it is not guaranteed. APK teardowns can often reveal upcoming features, but it’s always possible that what’s found won’t make it to public release.
App developers are encouraged to create detailed and rich app listings to provide users with as much information as possible before downloading an app. However, this may result in the button being pressed “Installation” down the page, making it harder for users to find. The new fixed “Install” button benefits developers by keeping the button visible at all times and making it easier for users to install their apps after checking the details.
The fixed header will include other basic app details such as the app icon and name, developer name, average rating of the app on the Play Store, and whether it contains ads. There will also be a drop-down menu that will allow you to install the app on other devices.
This change is based on a theory that users are more likely to install an app if the “Install” button is easily accessible. A long app store listing can be informative, but it can also be a barrier to conversion if the “Install” button is not visible. By increasing the visibility of the Install button, Google hopes to make it easier for users to install apps and improve the overall user experience.
Source: myphone.gr
