a new strategy for Apple?

Apple is ready to launch the fourth generation of the iPhone SE in March 2025, but a new rumor suggests that the device could come with a different name: iPhone 16E. Is this a change in strategy for the brand, or a simple rumor destined to be denied?

A new name for the iPhone SE?

According to the latest rumorthe successor to the current iPhone SE will be called iPhone 16E. This hypothesis was further supported by Majin Buanother well-known leaker, who cited a source confirming the new name.

It is not yet clear whether Apple will use the capital letter E, a lowercase e, or a possible variant such as “iPhone 16 SE”. There is even the possibility that the initials ā€œEā€ will be inserted into a square or that the name will remain unchanged with the traditional iPhone SE.

The source Fixed Focus Digital has a mixed background when it comes to getting ahead of Apple’s plans. In the past, the account had correctly anticipated the arrival of the bronze finish (later called Desert Titanium) on the iPhone 16 Pro. However, he was wrong about the number of colors available for the base models. This means that the leaker’s credibility remains in the balance, and his predictions about the iPhone 16E name represent the real test.

Regardless of the name, the new device will be a big step up from the current iPhone SE. The design is expected to be inspired by the iPhone 14, with features that would make it a very interesting product:

  • 6.1 inch OLED displaytherefore a significant leap compared to the LCDs of current SEs.
  • Face IDwhich will replace the Touch ID button, marking the end of an era.
  • USB-C portadapting to current standards.
  • Single 48-megapixel rear camerathe same technology present on the iPhone 15.
  • Next generation A-series chip with Apple Intelligence support, along with 8GB of RAM.
  • First 5G modem designed by Applea strategic step to reduce dependence on Qualcomm.

Furthermore, the new model is likely to see a slight price increase, especially considering the hardware upgrades and OLED display.

If these rumors turn out to be true, the iPhone 16E would represent a perfect combination of modern design and competitive price, ideal for those looking for an iPhone without having to spend a lot of money on the Pro or Pro Max models.

A name change for the iPhone SE would not just be an aesthetic issue, but could mark an attempt by Apple to better position the product in its lineup. The addition of the acronym “E” (perhaps for “Essential” or “Entry-level”) could underline the focus on accessibility and functionality, while still maintaining a clear connection with the flagship models.

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Rumor

Source: www.iphoneitalia.com