Minio strengthens its reputation in the employer branding segment by obtaining 10 nominations at the Employer Branding Awards, a competition organized by Evensys. With a total of 9 awards previously won in the same competition and additional recognitions at festivals in the country and Europe, Minio demonstrates a solid expertise in this communication segment.
Minio & BAT România- Global Graduate: Lead The Change. One of the largest regional recruitment efforts in recent years.
Lead the Change was a large regional initiative to recruit the company’s future leaders in the Global Graduate program. This was a joint effort of BAT Trading and BAT GBS, with the aim of positioning the trainee management program as an attractive opportunity for the young generation Z. The campaign promotes a distinct vision: from GG to GM (from Global Graduate to General Manager ), demonstrating how this program can accelerate your career and provide you with excellent professional development opportunities. Interviews with members of BAT’s top management team, who also started their careers at the company as Global Graduates, confirms that this promise is truly fulfilled.
Campaign nominated to:
- Best Recruitment Campaign
- Best Campaign Targeting GenZ
- Best Use of Employee Generated Content
Minio & Coca-Cola HBC- Creators Squad. A regional campaign implemented in 26 countries
The International Leadership Trainee Program, Coca-Cola HBC’s Early Talent program, is a reference in the recruitment of young generation Z, taking place in 26 countries. The program’s identity, employee value proposition (EVP) and communication strategy were also previously developed by the Minio team.
This year, the program included a new component with a major impact: the Creators Squad. Through this group, Coca-Cola HBC has transformed current program participants into authentic content creators who share their experiences in a unique way. They produced over 50 videos during the campaign, a remarkable effort that involved coordinating people from 8 countries, in real time, to capture important moments of their international trainee experience.
This campaign is an excellent example of audience integration in the development of a project, involving the youth of Generation Z at all stages, from the initial strategy to the creation of communication materials.
Campaign nominated to:
- Best Use of Employee Generated Content
- Best Recruitment Campaign
- Best Campaign Targeting GenZ
- Best Use of Social Media
Minio & Kaufland – Carolingian. A Kaufland gesture of public thanks to its employees.
The Winter Holiday period is the busiest for retail employees. In the winter of 2023, Kaufland decided to publicly thank them with a carol dedicated to them, which expresses both gratitude and a call for patience and empathy from customers when visiting the retailer’s stores during this period. Thus, in this intense period of communication with consumers, Kaufland showed that its team is just as important. The campaign generated a sense of pride and appreciation for the retailer’s more than 17,000 employees.
Campaign nominated to:
Minio & Kaufland – TikTok Academy. Employer Branding in 2024: With GenZ for GenZ
As far back as 2023, Kaufland stood out as a brave brand, choosing to constantly create video content on TikTok aimed at young Gen Z candidates. The company aimed to illustrate what it means to work at Kaufland, highlighting the various benefits and internal culture, in -a relevant mode for the younger generation. The Minio and Maker teams structured the project through regular workshops with millennials and employees, also using biometric testing to assess the impact of materials created with the phone. The project has been running steadily with regular content production, and over 100 videos have been made to date, all created by Makers using only mobile phones.
Campaign nominated to:
- Best Use of Employee Generated Content
- Best Use of Social Media
Minion is a strategic creative agency. Launched in 2016 by Ioana Mucenic and Paul Cotor, the agency now has a team of 25 professionals and over 35 awards in local and international competitions. Among its clients are BAT Romania, Bunge, Coca-Cola HBC, Friesland Campina, Heineken Romania, Kaufland Romania, Reckitt Benckiser, UNICEF, Mondelez, Macromex and other iconic brands.
Source: www.iqads.ro
