A strong end of the year on the housing market: brokers collected multi-billion commissions

Trading in Duna House shares started close to its all-time record on Thursday, the daily maximum was 1,010 forints, 40 forints from the historical peak. The good mood on the share market is no accident: overnight the their quarterly metricson the basis of which the last 3 months of the year were strong, with loan brokerage rising to a record level and dynamically increasing commission figures for real estate agents.

In the fourth quarter, real estate brokers were able to operate in an increasingly favorable external environment, primarily thanks to lower interest rates and the invigorating housing market. According to expectations, the segment will continue to do well in 2025, according to the managers of Duna House, the following can drive the market:

• state subsidies related to housing
• employer’s housing subsidy that can be used for loan repayment
• employee loan
• A jump in free household funds from PMÁP interest rates

The franchise network belonging to the DH group achieved a record amount of commission in the last quarter of 2024, HUF 4.5 billion, 24 percent higher than in the October-December period of 2023. Of this, the commission income in Hungary amounted to HUF 3.4 billion, after an annual increase of 45 percent, and in Poland the franchise partners there closed with HUF 1.05 billion. It is true that the revenues here decreased by 13 percent in forints and 20 percent in zlotys due to the termination of the state-supported loan program.

DH’s own offices added an additional HUF 500 million to the above HUF 4.5 billion real estate commissions.

Loan mediation also went very well, customers borrowed a total of HUF 291 billion through DH, 17 percent more than a year ago. Most of the loan was mediated by the Italian subsidiary of DH (equivalent to EUR 163 billion forints), but customers in Poland also took out nearly HUF 100 billion in loans through Duna House’s offices there. In the Italian market, the falling euro interest rates and the cooperation with the Professione Casa network drove home loan mediation.