It takes place tomorrow Gala ADC*RO Awards, the festival that celebrates the creativity of Romanian advertising. But before awarding the well-deserved laurels, the event announces two important talks, given by two members of the international jury, the president of the jury, Susana AlbuquerqueCreative Director Factory, Portugal, and Romulus PetcanExecutive Creative Director Publicis Conseil, France.
ADC*RO Awards was conceived as a festival to reward the Romanian advertising industry, and its work to be evaluated by an international, objective jury. The two talks on creativity held by foreign specialists complete the event with a necessary dose of inspiration.
In the language of creatives
“We all speak the same language”. It is the topic of the discussion proposed by Romulus PetcanExecutive Creative Director of Publicis Conseil, France, and member of the jury ADC*RO Awards. Romulus talks at the festival tomorrow about his experience working in different countries, common creative industry standards and friendly competition. The universal language, regardless of geography and diverse cultural baggage, is born from collective emotions. It is the language in which all creatives can be fluent without special lessons.
ADC*RO Awards Jury President, Susana Albuquerque, Creative Director Uzina, Portugal, tackles the uncomfortable subject of love and hate for advertising. A familiar theme to creative people who love their job but sometimes end up hating what they do. Susana attacked this creative dissonance with sincerity, in a special talk during the festival.
ADC*RO Awards appeared to celebrate and award the best works from Romanian advertising, but also to be evaluated by an objective, international jury, to take the Top ADC Gala to another level.
The works awarded by Top ADCwith bronze, silver and gold every month during 2023 were evaluated and scored by an international jury, and the best ones will be awarded in Gala, which will take place on July 16 at the Apollo111 Theater starting at 7:30 p.m.
“The creative community in Romania and the entire industry need a festival dedicated to creativity around ADC. Especially for local agencies and independent creatives who can compensate for the lack of a multinational network. The monthly top is very useful when it comes to local relevance, it rewards the best works of every month, but it is important to see the international perspective as well, to be prepared for the ADC Europe Awards, The One Show and other global festivals”, says Catalin RusuVP ADC*RO si board member ADC Europe.
The jury includes:
- Emiliano Gonzalez, Chief Creative Officer McCann Madrid (Spania)
- Pum LefebureVice Chairman The One Show for Creativity & Co-founder & Chief Creative Officer Design Army (SUA)
- Hannes BoekerBoard Member ADC Europe, Creative Brand Strategist Alpha Tauri/Red Bull (Austria)
- Janez RakuscekBoard Member ADC Europe, Executive Creative Director Luna/TBWA (Slovenia)
- Beqa MeparishviliBoard Member ADC Europe, Chief Creative Officer Windfor’s (Georgia)
- Rimantas StaneviciusBoard Member ADC Europe, Creative Director Milk (Lituania)
- Juraj KovacBoard Member ADC Europe, Creative & Strategy Director, This is Locco (Slovacia)
- Mihnea GheorghiuGlobal Chief Creative Officer, LePub (Italia)
- Romulus PetcanExecutive Creative Director Publicis Conseil (France)
- Stefanie Huber – Board Member ADC Europe, Independent Creative Director & VP ADC Elvetia
The best works will be awarded bronze, silver and gold in each category. Finally, the jury will nominate and choose the grand prix of the festival.
This festival is possible through the involvement of ADC Romania members in the association’s projects.
The organizing committee of the ADC Gala includes Ioana Dogaru (Heist Industries), Andreea Ghenoiu (Jam Session Agency), Miruna Dumitrescu (Publicis Romania), Arpad Rezi (Circle Colab) and Catalin Rusu (Rusu+Bortun).
Source: www.iqads.ro
