Acura teams up with Dalkhafine to create a striking mural at the 2024 SCOPE Art Show, highlighting its commitment to creativity and the launch of the innovative Acura ADX SUV.
Acura, the renowned high-performance automobile brand, has announced its participation in the next edition of the SCOPE Art Show 2024within the framework of the Miami Art Week.
This year, the brand has formed a partnership with acclaimed multidisciplinary artist Dalkhafine to create a striking mural as part of the SCOPE Walls programme.
This artistic initiative will take place on the iconic beaches of Miami Beach, reaffirming Acura’s commitment to the creative community and contemporary art.
A tribute to art and innovation with Dalkhafine
Travelersthe stage name of Delphine Dussoubs, is an artist originally from Paris who has lived between Montreal and the French capital since 2013.
With experience in illustration, animation and art installations, his work is characterized by illustrations of pop characters and dream worlds full of color and vibrant details.
In this edition of the SCOPE Art Show, his mural on the iconic containers of the SCOPE Walls program will invite the public to immerse themselves in a creative universe that will connect with the essence of the new Acura ADX, the brand’s premium entry model for 2025.
SCOPE Walls: a space for creativity on a large scale
The SCOPE Walls program, curated by Hyland Mather from the STRAAT Museum in Amsterdam, features large-scale graffiti works made on shipping containers, combining urban art with a contemporary setting.
This year, Dalkhafine will print its unique style on this platform, taking inspiration from the narrative of the Acura ADX, a compact SUV designed for new generations looking for style, functionality and excitement behind the wheel.
Acura ADX and ZDX: the future of premium mobility
The 2024 SCOPE Art Show will mark the start of a new Acura marketing campaign focused on the Acura ADX, a compact SUV that will arrive in U.S. dealerships early next year.
This model is positioned as a gateway to luxury and innovation, with an attractive design, spacious interior and advanced technology to satisfy active lifestyles.
Furthermore, the Acura ZDX Type Sa fully electric SUV, will be the official VIP transportation vehicle of the event, offering artists, creatives and SCOPE staff a sustainable, high-performance mobility experience.
Acura and art: an ongoing collaboration
“Acura and Dalkhafine share a passion for welcoming new generations to innovative experiences in art and mobility,” said Hundy Liu, Acura Marketing Manager. “We are excited about how Dalkhafine will merge these worlds to bring our new Acura ADX to life at the SCOPE Walls.”
The mural, which will be located at 801 Ocean Drive, Miami Beach, can be visited from December 3 to 8. This event will serve as the first stop in a series of artistic collaborations that will culminate with the official launch of the Acura ADX in spring 2025.
The impact of art and technology
Acura’s participation in the SCOPE Art Show 2024 is another example of its commitment to art and culture. This event not only drives the dialogue between technology and creativity, but also highlights how brands can contribute to the development of the global arts community.
About Dalkhafine: creativity without borders
Dalkhafine, known for her work with brands such as Adobe and Adidas, has developed a distinctive style inspired by 90s aesthetics, painting and printmaking. Her versatility has led her to explore multiple mediums, from illustration to artistic direction, always guided by her passion for drawing and art.
Art and automobiles, a perfect synergy
Acura’s return to the 2024 SCOPE Art Show in collaboration with Dalkhafine represents a celebration of creativity and innovation. From the launch of the Acura ADX to the electrification of the ZDX, the brand demonstrates its ability to connect with new generations, integrating art, technology and sustainability at every step.
For those wishing to explore this unique fusion of art and automotive, Dalkhafine’s mural will be a must-see during Miami Art Week, leaving a lasting mark at the heart of the contemporary cultural scene.
Source: geeksroom.com
