According to TMZ, a website that reports global tabloid news, Hadid is preparing to take legal action against the company after being removed from the shoe ad.
It is reported that Hadid has hired a lawyer to sue the company for failing to fulfill its obligations.
“Our recent SL72 campaign continues to draw connections to the terrible tragedy that occurred at the Munich Olympics. The connections were unintentional and we apologize for the distress and distress this has caused to communities around the world. We made an unintentional mistake. We also apologize to our partners Bella Hadid, ASAP Nast, Jules Kounde and others for the negative impact it may have had on them and are revising the campaign,” Adidas said in a statement on Instagram.
DETAIL THAT DRAWS ATTENTION
Adidas, one of the world’s largest sportswear brands, employs 59,000 people worldwide and generated net sales revenue of 21.4 billion euros last year.
Europe, the Middle East and Africa (EMEA) will have a 39 percent share in the company’s sales revenue as of 2023, while North America will have a 25 percent share, China will have a 15 percent share, and the Asia-Pacific region and Latin America will each have a 11 percent share.
Adidas’ net sales in the EMEA region decreased by 4 percent compared to the previous year, falling to $8 billion 929 million in 2023. The German company closed 2023 with a loss of $63.4 million.
SCANDAL DECISION
Hadid, a Palestinian-American model, was removed from a shoe ad in which she was the face of the brand, after a post was made by the official X account of the State of Israel. In the post, Hadid was accused of anti-Semitism and claimed to be a person who called for violence.
Source: www.star.com.tr
