The Content Authenticity Web App offers these advantages
The new feature is already supported by Adobe applications such as Photoshop, Lightroom and Firefly. The public beta version of the web app will be available in early 2025. But a beta version of the Content Authenticity extension for Google Chrome is already available.
According to Adobe, the new app was “developed in close collaboration with the creative community.” Over Content Authenticity For example, the content credentials can be inserted into images where they can be seen with a black and white CR icon. Metadata and invisible watermarks are also integrated into the technology. When you click on the information, you will find information about the creator and the work; This measure therefore acts like a signature. Those interested can see details about the work and can be made aware of linked social media profiles or websites. The credentials are particularly used to ensure that the works can be attributed to the creators online. Photos can also be provided with content credentials using an editing function.
And the app offers the option to inspect and restore content credentials that can be lost on social media, for example. Adobe explained:
These remain connected to the content even after a screenshot or removal of metadata because they are based on digital fingerprints, invisible watermarks and cryptographic signatures.
What should also be particularly useful is that users have the option to protect their works from unwanted use in AI training contexts. You can enable the Generative AI Training and Usage Preference, specifying that the work is not available for use or training in a Gen AI context. Such protection and attribution factors are of great interest for artists, but also marketers, in order to give their own and original content the weight it deserves in a sometimes confusing digital market. This is not insignificant in the AI age, in which new tools for AI generation and editing of images, texts, videos, etc. are constantly being launched – not least by Adobe itself.
You can find even more details about the use of the Content Authenticity Web App as well as some examples of its use in the official Adobe blog post.
Adobes Firefly Video Model:
Cinematic scenes, images that come to life and animated lettering
Source: onlinemarketing.de
