The Firefly Video Model can help content creators and video editors in particular to make their workflow more efficient – for example, the tool can be used to easily fill gaps in video material. Adobe emphasizes that the model is only trained with content whose use has been officially confirmed, not with user content.
From realistic close-ups to 3D animations
The text-to-video feature allows creators to create deceptively real videos using text prompts – the more detailed the prompt, the more impressive the result.
It is also possible to create additional shots with the video model based on an existing recording so that gaps can be filled and scenes expanded. Users can use a variety of camera settings and adjust the angle, camera movement and zoom, for example.
In addition to various natural phenomena, close-ups of people and animals, cityscapes and other realistic content, the Firefly Video Model can also generate content that is reminiscent of 2D or 3D animation.
8) Hand-drawn simple line art, a young kid looking up into space with a wondrous expression on his face. pic.twitter.com/l8RmZOOkuy
— Pierrick Chevallier | IA (@CharaspowerAI) September 11, 2024
A functionality that is particularly relevant for brands is the option to animate lettering with the tool. In contrast to some text-to-image tools, the model does not seem to have any difficulty displaying the letters correctly.
Firefly Video Model from Adobe
It seems any company, that wants, can produce a good quality video model, this means it’s just a matter of time until we will get something open source on our own hard drives! pic.twitter.com/xe9qBd8O4a— DreamStarter (@DreamStarter_1) September 11, 2024
Image-to-Video: Bringing portraits and holiday photos to life
A function that should be of interest not only to video editors but also to private individuals is the ability to bring your own images to life using the image-to-video feature. For example, portraits or photos taken on vacation can be presented as an animated clip without much effort.
I got access to Adobe Firefly Video Model and animated my conceptual photographs (self-portraits) I was taking for years.
To see what I worked for so long, my imaginary worlds, move brought a lot of emotions. It inspires me to create more and share with you.#CommunityXAdobe pic.twitter.com/v97yR6CmnW
— Kris Kashtanova (@icreatelife) September 11, 2024
Just got my hands on the new Adobe Firefly Video Model and I’m absolutely hooked animating my travel photos. The possibilities are endless, and I’d love to hear your ideas. What would you create? pic.twitter.com/D6MP07vtTd
— Esteban Toro M (@EstebanToroM) September 11, 2024
The features presented as part of the announcement have the potential to fundamentally change video editing with Adobe tools – and with a view to the realistic quality of the videos, they also raise questions about potential misinformation and risks to the professional future of video editors.
And that’s not all: At a later date, Adobe also plans to release a feature called Generative Extend, which will allow previously recorded clips to be extended using AI. This feature could also have a huge impact on the workflow in video production and editing. So it remains exciting.
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