L’artificial intelligence (AI) it’s no longer just a buzzword: it’s becoming a strategic asset to revolutionize advertising campaignsoptimize costs and improve results. Here’s how to make the most of this technology to ensure the success of businesses, small and large.
The potential of news in the open internet
The publishing sector is experiencing an epochal transformation. The advertising spaces offered by world of news they are emerging as a crucial resource for reaching highly qualified audiences. In fact, the80% of sector operators recognizes the value of the open internet, capable of intercepting users with high income and purchasing power. However, many businesses, especially PMIare unable to fully exploit the potential ofAI.
Barriers to AI adoption
Although it is expected that in 2024 investments in artificial intelligence will exceed £25 million between the UK and the US, many businesses struggle to turn these expenditures into concrete results. Among the main barriers:
- Lack of strategic vision: Many executives do not fully understand the importance of AI;
- Unstructured or poorly managed data: prevent effective and timely analyses;
- Outdated technologies: they slow down processes and limit operational efficiency.
As he points out Alex Cheeseman at Outbrain: “Failure to fully adopt AI hinders the growth of SMEs, increasing the risk of losing ground to the competition”.
Alex Cheeseman – Outbrain
The 3 key strategies to maximize AI ROI
To help businesses make the most ofartificial intelligenceOutbrain offers three fundamental strategies:
- Advertising offers optimized in real time
By automating bids, companies can reduce waste, increase efficiency, and dedicate more resources to strategic activities. - Privacy-friendly contextual targeting
AI helps analyze contextual signals to personalize advertising campaigns, respecting privacy regulations and improving targeting accuracy. - Custom creatives on a global scale
Creative automation allows you to optimize campaigns in real time, increasing audience engagement and improving conversion rates.
The WeightWatchers success story
A concrete example of success is represented by WeightWatcherswhich used Outbrain contextual data to obtain the 64% more new customers compared to social media, at 3.5 times less cost. This result demonstrates how AI can become a powerful ally for businesses, transforming advertising campaigns into high ROI tools.
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Source: diarioinnovazione.it
