Adyen introduces Adyen Uplift. The payment optimization product suite, powered by artificial intelligence (AI), helps businesses simplify fraud management and reduce costs. .
With Adyen Uplift, companies can optimize their entire payment process using AI.
Instead of managing payments in different systems, the AI uses smart risk models and automatic conversion optimization so that companies can get more out of their payments.
As a result, Adyen saw during the pilot that companies increased conversion rates by up to 6 percent.
Many companies and payment partners work with limited data sets, making it difficult to properly understand consumer purchasing behavior. Adyen Uplift is trained on more than $1 trillion of global payment data from Adyen’s platform.
Fraud management is often complex, requiring companies to manually respond to ever-changing types of fraud.
Source: www.emerce.nl