Following the trend of adapting Disney classics into live-action versions, The fashion in cinema is to stage the toys of our childhood in feature films. So, after the success of Barbie last summer, Mattel is determined to capitalize on this recipe since the toy manufacturer has just announced a project to honor these toys, well-known to children all over the world, with John Cena as the headliner.
After Barbie, Mattel will draw inspiration from many toys for its future films
It’s no wonder that Mattel wants to continue to exploit the vein of producing films inspired by the toys that the brand makes. While Barbiestarring Margot Robbie and Ryan Gosling was a hit in the summer of 2023, generating $1.4 billion at the international box office, the company announced thatA new film production project featuring iconic toys known to children all over the world is set to see the light of day.
Indeed, after having announced Polly Pocket films, Hot Wheels, Uno, Major Matt Mason, Masters of the Universe with Nicholas Galitzine as He-Man and Monster High, It’s the turn of the Matchbox toy cars to have the right to a big screen adaptation.
Fast & Furious with John Cena in miniature mode
The American toy giant is banking on these small cars created in 1953 by automobile expert Jack Odell. These sets are scale models of real vehicles. Matchbox becomes the best-selling children’s car brand worldwide in the 1960s.. Since then, it still exists and still offers new models as well as circuits and garages.
To bring this live-action film project to fruition, Mattel is counting on the former wrestler and actor of PeacemakerJohn CenaThe latter knows Mattel well because the public had been able to see him make a cameo in Barbie directed by Greta Gerwig while disguised as Ken Triton.
On the production side, it is the director Sam Hargrave, who directed the films Tyler Rake with Chris Hemsworth for Netflix who will be behind the camera for this film Matchbox. This Apple Original Films, Skydance and Mattel Films production will be able to rely on screenwriters David Coggeshall and Jonathan Tropper. The latter is the creator of the series Banshee as well as Warrior.
For now, Mattel has only made the official announcement of this film project Matchbox. We do not yet know the story of this feature film which will definitely have action scenes and car races in store for us.. An area that John Cena knows quite well because he had already appeared in the franchise. Fast & Furious playing Jakob Toretto, the brother of Dom, a character played by Vin Diesel.
Source: hitek.fr
