AI futurist Brian Solis gives the opening keynote at ISE 2025

Globally recognized digital analyst, author and visionary Brian Solis will deliver the opening keynote at ISE 2025 on Tuesday, February 4th. Known for his deep insights into the intersection of technology, business and culture, Solis will share his vision for how the professional AV and systems integration industry can transform and innovate through the latest developments in artificial intelligence (AI).

Solis, Head of Global Innovation at cloud-based platform ServiceNow, has been named a Top AI Leader for 2024 by Rethink Retail, recognizing him as a pioneer in AI integration. He is also known as the author of over 60 industry-leading research publications and eight best-selling books covering disruptive trends, business innovation, business transformation and consumer behavior. In his research, he has examined (and predicted) the effects of digitalization on the economy and society and supported companies and industries to change and innovate in a targeted manner and with positive results.

Further development of the ISE

As ISE looks to evolve next year with new features, a redesigned content program and a strong focus on AI, Solis’ keynote is intended to be a must-see destination for attendees who want to know why now is the time for leaders to to rethink their organizations for an AI-driven future.

In his opening keynote at ISE 2025, Solis will explore the future of AI-driven tech development, the opportunities and challenges for the professional AV and systems integration business, and the role each of us plays in shaping the future. He will address why automation has become the default rather than the destination, why augmentation is key to differentiating businesses, and how leaders can cultivate the mindset needed to unlock the potential of an AI-centric, exponentially growing organization .

The keynote will also address industry paint points such as inertia, loss of business contacts and legacy systems, offering solutions that restore connections and drive progress.

Brian Solis said: “I am beyond excited and inspired to explore the possibilities that AI creates for professional AV and systems integration providers. Although there is a lot of uncertainty and challenges ahead, I prefer to view the future through an optimistic lens. Together we will learn how to find clarity in the unknown and pave the way for everyone else. See you in Barcelona!”

Mike Blackman, Managing Director of Integrated Systems Europe, added: “We are delighted to announce Brian Solis as our opening speaker. AI is a key issue for the global systems integration and audiovisual industries, bringing enormous opportunities and challenges. Brian’s expertise in this area as a futurist and business leader puts him in a unique position to share his insights with our ISE community.”

Registration for ISE 2025 is now possible. It is advisable to register early so that there is enough time to obtain the necessary visas. To register, visit www.iseurope.org.