IDC market research is the latest meaning According to the report, the volume of globally shipped smartphones increased by 6.5 percent year-on-year to 285.4 million in the second quarter of 2024, so mobile manufacturers managed to increase the volume of devices sold for the fourth consecutive quarter. Based on this, the analysts are also optimistic, they expect an even more significant upswing in the global mobile market by the end of the year, but a few factors are still hindering the recovery of demand.
Samsung remains at the top with a share of 18.9%, as well as Apple (15.8%), followed by Xiaomi, vivo and OPPO, each of the five largest mobile manufacturers managed to increase their shipments.
According to IDC, the improvement in the market situation was mainly driven by AI and higher sales prices in the period between April and June. The trend of demand for premium devices is becoming more and more visible, from which Samsung and Apple benefit the most.
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The strong Chinese manufacturers in the more affordable or cheaper category also had no reason to complain, but the share of devices representing the middle category is weakening. Looking to the future, IDC predicts that a fifth of the smartphones shipped this year will be models supported by AI functions, so AI can represent a mobile innovation that will give a significant boost to interest.
It is worth adding that the significant year-on-year growth seen in the second quarter is a big step forward in light of last year’s weaker demand, regardless of this, the market seems to be becoming more and more stable, and after foldable models and 5G, AI could be the big hit – analysts say.
Source: www.hwsw.hu
