An IDC report indicates that the sale of smart phones is growing but AI is not yet the main reason, the expected sales supercycle will take longer to arrive
He latest report published by IDC reveals that AI is not being a primary factor in the purchase of a new mobilehas not benefited either iPhones or Androids. The interesting thing is that sales remain stable worldwide and they are increasing but AI still fails to be a compelling reason when buying a mobile phone.
You will be surprised by the main success factor in mobile phones in 2024 and Apple is not part of it
According to data held by IDC, Total shipments of smart mobile phones will reach 6.2% year-on-year. It is an important fact since in the two previous years there were falls.
It is true that mobile phones with AI integrated by software and hardware In terms of performance it is a “hot topic” and is taken as the next priority. In it field of numbers it is seen that there is not much demand in these times. Other mobile phones that would mean an advance in terms of technology, folding ones, “grab the headlines” but have not yet managed to consolidate themselves. In the third quarter of 2024, these folding phones decreased 7.4% despite the fact that several manufacturers opted for the launch of different models.
Apple AI servers, image generated with artificial intelligence
Not everything is bad with folding products, with all existing records a growth of 10.5% is predicted at the end of the year. They could grow more but the reality is that mobile phones with AI are gaining attention. So, What is the immediate success of mobile phones in 2024? The public is proclaiming itself in favor of low-end devices. IDC data reflects this, 7.6% year-on-year Android growth of which is an important figure to have 6.2% as mentioned at the beginning of this article.
Apple with its iPhone has a small growth potential
Those from Cupertino have two things in their favor, that’s it is beginning to be known and is preparing to be ready at the beginning of 2025. In the current versions it has already been proven that it is useful but its better potential is yet to come. On the other hand, IDC indicates that 2025 will be better for those from Cupertino, growing 3.1% year-on-year. It has done well in an emerging market like India but is “encountering challenges in markets like China and Europe.” In Spain alone, in August of this year we pointed out that Android is still ahead of Apple.
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There is no certainty that AI could benefit both groups of mobile operating systems in 2025. There may be an impulse that makes them grow but only in the high-end market to which they are initially aimed. Low-end devices are what are making the sale of mobile devices in the world more feasible. Many users no longer find it attractive to invest in a mobile phone worth thousands of euros.
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Source: ipadizate.com
