Alexandrion, one of the longest-lasting brands in the Alexandrion Group portfolio, part of Nawaf Salameh Family Office, implemented this summer the promotional campaign “Passion unites us!”, a campaign dedicated to those who love football.
All those who signed up for the national campaign, between 03.06.2024 and 01.09.2024, by purchasing the products: Alexandrion Premium collection 7*, Alexandrion Classic Collection 5* and Alexadrion Flavor Collection they had a chance to win guaranteed prizes as well as raffle prizes.
Whether tasting expressions from the Alexandrion range for the first time or being loyal consumers, participants could win prizes consisting of:
- 10,000 yellow t-shirts, personalized with the Romanian flag and the Alexandrion logo, guaranteed prizes that were awarded throughout the campaign;
- 455 official supporter shirts of the National Football Team, prizes awarded weekly by draw;
- 5 Premium Experiences (grand prize) consisting of packages consisting of 1 Samsung QLed smart TV, 1 sofa bed and 1 Samsung sound bar, prizes awarded at the end of the campaign by drawing lots.
The Premium Experience will give the winners the opportunity to watch the matches of the Romanian National Football Team in a comfortable setting at home, on state-of-the-art devices that will transport them to the effervescent atmosphere of the stadium.
Following validation, the following Premium Experiences winners have been designated:
- Sorin lipstick
- Cojocaru Bogdan
- In Cristian
- Voicu Gabriel – Valerică
- Ene Florian
“I can’t wait to watch the next match of the National Football Team with coach Mircea Lucescu, directly from my living room. I’m sure it will be an unforgettable experience, I’ll feel the atmosphere like when I’m in the stadium.” said one of the Grand Prix winners.
The campaign “Passion unites us!” it was also implemented in over 40 HORECA locations nationwide. Participants who tasted expressions from the Alexandrion range inside them could win themed prizes, offered by the brand to the brand ambassadors: personalized Alexandrion t-shirts, balls and backpacks. During these brand activations, Alexandrion ambassadors offered approximately 4,000 thematic prizes.
The «Passion unites us!» campaign was designed around the idea of a community of football lovers, with which the Alexandrion brand already has a strong connection, developed during the more than 20 years in which the Alexandrion Group has supported and continues to support the sport. In June 2024, Alexandrion Group became an Official Partner of the Romanian Football Federation, a partnership through which it aims to contribute to capitalizing on the positive impact that the king’s sport has on society and to its promotion at a global level.
Promotional campaign “Passion unites us!” benefited from a communication mix that included both offline and online tools.
The team that worked on the “Passion unites us!” campaign
Ioana Chirița, Alexandrion Brand Manager
Ioana Sain, Account Manager
Andrei Golomoz, Graphic Designer
Cosmin Oraseanu, Graphic Designer
Georgiana Jianu, Graphic Designer
Alexandrion Group is the leader in the production and distribution of spirits and wines in Romania and the only single malt producer in the country. The group has a history of over 200 years in the local spirits industry, producing some of the strongest brands in Romania, at the ALEXANDRION SABER 1789 DISTILLERIES, recognized both nationally and internationally for their quality and refinement. The product portfolio includes traditional Romanian drinks and international products. Alexandrion 5* and 7*, the famous winemaker Brâncoveanu XO, VS and VSOP, the fruit liqueur SABER Elyzia, the fruit distillate Zolmyr, Vodka Kreskova as well as other products ensured the Group’s position as the leader of the spirits and traditional drinks market in Romania. Starting from 2018, the Group expanded its activity, completing its portfolio with still and sparkling wines.
Source: www.iqads.ro
