We cannot speak of a real market thermometer, but the welcome given to theAlfa Romeo Junior during the Roadshow of the past few days gives the top management of Stellantis hope for the commercial success of the new model. From 12 June to 12 July, the tour of the B-SUV of the “biscione” involved over 9,000 people, involved in various capacities in the rendezvous organized in 49 showrooms of the brand.
The mix was made up of one-to-one appointments and special evenings. Great care has been taken with the scenographic aspects, to provide an engaging environmental setting, in tune with the character of the car. All this with the strong desire to create a real community, linked by a sense of belonging to the Tribe Alfa RomeoThe enterprise was successfully completed.
With music, light shows and other special effects, guests had an immersive experience, which allowed them to discover the new Alfa Romeo Junior in a “sparkling” canvas. During the tour, the public received detailed information on the B-SUV of the “biscione”, in its various propulsive declinations. In the various events, a happy integration was recorded between brands, dealers, customers and motorists eager to become part of the “biscione” community.
Special attention has been paid to young people, since the newly minted model, in its mission, aims to conquer a new generation of users, with an original design language. Its nature as a cool and unique item. The Alfa Romeo Junior combines, in fact, an attractive style with the most advanced technology in terms of connectivity and driving dynamics: stuff that young people like.
Source: www.autoblog.it
