Alibaba.com launches Trade Assurance for European sellers




Alibaba.com continues to strengthen its commitment to facilitating global trade and today launched its “Trade Assurance” service portfolio for merchants in Europe which allows sellers to protect themselves from transaction risks with 360-degree protection.

According to Alibaba.com, this is a new standard for more secure and transparent B2B online commerce. B2B marketplace of the Alibaba International Digital Commerce group, Alibaba.com once again demonstrates its desire to invest in Europe to simplify global commerce and make it more accessible to European SMEs. Exporting is essential for European and particularly French SMEs. According to the 2024 European Barometer of Export and Digital Transformation carried out by Alibaba.com1, 50% of French SMEs estimate that export sales represent up to 70% of their total turnover. past year. Moreover, 42% of French SMEs surveyed say they are optimistic for the coming months and anticipate a significant increase in their sales.

Also, in order to support the export ambition of these companies, Alibaba.com expanded its Trade Assurance service for the first time to suppliers from France, Germany, Italy and Spain. This service offers the possibility of benefiting from a smooth and secure commercial experience throughout the order process, from payment to delivery, without additional activation fees for all existing and new sellers on the platform.

This service offers added value around four key pillars

Payment security : Once an order is placed through one of the trusted payment methods available on the Alibaba platform, (including Visa, Mastercard, Apple Pay, etc.), Alibaba.com processes the payment and holds the funds securely. secure until delivery. This ensures payments are received on time and significantly reduces the risk of defaults and delays.

Order tracking and transparency : Buyers and sellers can easily track the status of their orders through the platform, ensuring clear and consistent communication and a smooth transaction process.

Assistance in case of disputes : Alibaba.com offers order problem assistance, ensuring a high level of service and efficient support to facilitate dispute resolution, allowing buyers and sellers to complete their transactions with peace of mind.

Risk management : Sellers have access to information regarding buyers’ recent activity level and presence on the platform, allowing them to make an informed decision about whether to place an order.

With Trade Assurance, our goal is to offer French and European SMEs the security and transparency they need to succeed in international markets. By offering complete protection throughout the transaction process, we give sellers confidence so they can grow their businesses with complete peace of mind. This launch represents an progression of our commitment in France and Europe. By investing in technology and services, Alibaba.com makes global commerce more accessible, innovative and secure for European businesses.” says Michelle Lau, Managing Director France at Alibaba.com.

Source: www.ecommercemag.fr