Since the announcement of its merger with Zôdio, alinea, a French furniture and decoration brand with a Mediterranean character, continues to grow with the opening of its new store in Massy, the thirteenth in a series of inaugurations planned for 2024. A store that offers around 3,500 product references and offers a unique experience with cooking, tasting and creative decoration workshops, inspired by the spirit of Zôdio stores.
The alinea store in Massy is the result of the merger between two companies, alinea and Zôdio. This new store opened on Saturday, September 7, 2024, knowing that the company is operating a major strategic turning point in 2024 with the transformation of nineteen Zôdio stores into alinea.
Attract 50,000 visitors
With an innovative concept of human-sized stores, alinea highlights its authentic collections, 65% of which are designed in France, Europe and the Mediterranean basin. This strategy, initiated in 2017, strengthens the brand’s geographical network across France. To celebrate its 35th anniversary, alinea is looking ahead with ambition, planning to attract 50,000 visitors by December 2024 to this new point of sale.. Its strategic location in a dynamic commercial area aims to attract a diverse clientele. After twelve successful openings this year, Massy is a new step towards our 2024 objective: 35 stores for 35 years of history. This new inauguration illustrates not only our expansion strategy, but also our commitment to grow with passion and determination. “, says Audrey Goutille, General Manager of alinea.
The French House and the Marius Pact: Pillars of Alinea’s Success
Buoyed by its recent openings, particularly in Reims and Orléans, alinea is offering in its new store in Massy a total immersion in the Mediterranean universe through six spaces dedicated to the French house : Living Rooms, At the Table, In Full Light, Taking Care of Yourself, Mini, Garden and Corner. These spaces reflect the brand’s strong commitments to relocation, eco-design, and support for French creation. Customers will discover pieces from French and European craftsmanship at the heart of its collections.
In total, a beautiful space of 2,710 m2 will allow customers to discover more than 3,500 product references, brought to life daily by a team of 31 enthusiasts, trained at the Aubagne headquarters in alinea’s CSR commitments, with the ambition of reducing the company’s carbon footprint by 2026The cooking, tasting and decoration workshops, inspired by the spirit of Zôdio stores and popular with customers, will continue to enrich the in-store experience and strengthen the commitment and loyalty of our customers.
« The strategic location of our new store in Massy opens the way to a new clientele, while offering an immersive experience that reinvents the codes of retail. This store embodies not only our commitment to sustainable development, but also our ability to anticipate changes in purchasing behavior and meet new consumer expectations, particularly in terms of eco-design and proximity. Through our Marius Pact, we are taking up the challenge of transforming the decoration market by firmly committing to local production, more respectful of the environment and adapted to current trends. “, concludes Audrey Goutille, General Director of alinea.
The Marius Pact
For six years, alinea has been committed to a responsible approach through the Marius pact. This ambitious program aims to relocate production in France and Europe, develop eco-design, promote cultural heritage, and rigorously select raw materials. With the Marius pact, alinea is establishing itself as a responsible alternative in terms of decoration, with clear objectives set for 2026.
Source: www.ecommercemag.fr
